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Marketing

The Basics

by Karl Moore, Niketh Pareek, Marie Parent, Misako Furuya ...

Series series The Basics
Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, ... Read more

$33.99 USD

Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis,
... Read more

Strategy Maps

Converting Intangible Assets into Tangible Outcomes

by Robert S. Kaplan, David P. Norton ...

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management ... Read more

$32.39 USD or Free with Kobo Plus

Also available as: Audiobook

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management
... Read more

Also available as: Audiobook
The Balanced Scorecard

Translating Strategy into Action

by Robert S. Kaplan, David P. Norton ...

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective ... Read more

$32.39 USD or Free with Kobo Plus

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective
... Read more
It's Your Move, 4th Edition

A Guide to Career Transition and Job Search for Canadian Managers, Professionals and Executives

by Marge Watters ...

Series Book 1 - It’s Your Move
For over a decade, It’s Your Move has been helping Canadian executives, managers and professionals get the job they really want with proven advice and strategies. Today, competition for jobs is tough, but at the same time, opportunities for career change are plentiful. Thoroughly revised and updated throughout, It’s Your Move offers clear, proven advice and strategies includingHow to use social ... Read more

$13.99 USD

For over a decade, It’s Your Move has been helping Canadian executives, managers and professionals get the job they really want with proven advice and strategies. Today, competition for jobs is tough, but at the same time, opportunities for career change are plentiful. Thoroughly revised and updated throughout, It’s Your Move offers clear, proven advice and strategies includingHow to use social
... Read more
Leading Effective Supply Chain Transformations

A Guide to Sustainable World-Class Capability and Results

by William B. Lee, Michael Katzorke ...

Leading Effective Supply Chain Transformations clearly defines how to achieve and maintain a supply chain leadership position by focusing on real-world execution and detailed integration of specific actions and process techniques. These distinguished experts and accomplished authors have gathered the nuggets of success from many international firms and combined them into a winning formula, not ... Read more

$35.99 USD

Leading Effective Supply Chain Transformations clearly defines how to achieve and maintain a supply chain leadership position by focusing on real-world execution and detailed integration of specific actions and process techniques. These distinguished experts and accomplished authors have gathered the nuggets of success from many international firms and combined them into a winning formula, not
... Read more
Alignment

Using the Balanced Scorecard to Create Corporate Synergies

by Robert S. Kaplan, David P. Norton ...

Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book ... Read more

$32.39 USD or Free with Kobo Plus

Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book
... Read more
Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale

by Ville Maila, Markus Ståhlberg ...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

$41.39 USD

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful
... Read more
Built to Change

How to Achieve Sustained Organizational Effectiveness

by Edward E. Lawler III, Christopher G. Worley ...

In this groundbreaking book, organizational effectiveness experts Edward Lawler and Christopher Worley show how organizations can be “built to change” so they can last and succeed in today’s global economy. Instead of striving to create a highly reliable Swiss watch that consistently produces the same behavior, they argue organizations need to be designed in ways that stimulate and facilitate ... Read more

$19.00 USD

In this groundbreaking book, organizational effectiveness experts Edward Lawler and Christopher Worley show how organizations can be “built to change” so they can last and succeed in today’s global economy. Instead of striving to create a highly reliable Swiss watch that consistently produces the same behavior, they argue organizations need to be designed in ways that stimulate and facilitate
... Read more
Balanced Scorecard Success: The Kaplan-Norton Collection (4 Books)

by Robert S. Kaplan, David P. Norton ...

This collection highlights the most important ideas and concepts from Robert S. Kaplan and David P. Norton, authors of The Balanced Scorecard, a revolutionary performance measurement system that allows organizations to quantify intangible assets such as people, information, and customer relationships. Also included are Strategy Maps, which enables companies to describe the links between intangible ... Read more

$116.69 USD or Free with Kobo Plus

This collection highlights the most important ideas and concepts from Robert S. Kaplan and David P. Norton, authors of The Balanced Scorecard, a revolutionary performance measurement system that allows organizations to quantify intangible assets such as people, information, and customer relationships. Also included are Strategy Maps, which enables companies to describe the links between intangible
... Read more
Transformative HR

How Great Companies Use Evidence-Based Change for Sustainable Advantage

by Ravin Jesuthasan, John W. Boudreau ...

Proven HR strategies that can have a real impact on organizational successThis book demonstrates how some of the world's most admired and prominent organizations are redefining HR leadership by using evidence-based change to inform human capital decisions that optimize efficiency, effectiveness and strategic impact. The authors present the five foundational principles to the new HR decision ... Read more

$21.00 USD

Proven HR strategies that can have a real impact on organizational successThis book demonstrates how some of the world's most admired and prominent organizations are redefining HR leadership by using evidence-based change to inform human capital decisions that optimize efficiency, effectiveness and strategic impact. The authors present the five foundational principles to the new HR decision
... Read more
Outside In, Inside Out

Unleashing the Power of Business Strategy in Times of Market Uncertainty

by Lance Mortlock ...

“A must-read for all strategy enthusiasts and novices alike. Dr. Mortlock’s significant experience in strategy is evident.” — Rocky Vermani, SVP Innovation & Sustainability, Nova Chemicals“A masterful guide for navigating the complexities of modern business.” — Mary Moran, Board Director, Kudos Inc.The business world continues to be fraught with immense risk, uncertainty, and complexity. Post ... Read more

$14.39 USD or Free with Kobo Plus

“A must-read for all strategy enthusiasts and novices alike. Dr. Mortlock’s significant experience in strategy is evident.” — Rocky Vermani, SVP Innovation & Sustainability, Nova Chemicals“A masterful guide for navigating the complexities of modern business.” — Mary Moran, Board Director, Kudos Inc.The business world continues to be fraught with immense risk, uncertainty, and complexity. Post
... Read more
Spanning Silos

The New CMO Imperative

by David A. Aaker ...

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's survival.As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer ... Read more

$21.59 USD or Free with Kobo Plus

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's survival.As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer
... Read more

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Top Series in United States

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Strategy Maps

The Balanced Scorecard

It's Your Move, 4th Edition

Leading Effective Supply Chain Transformations

Alignment

Shopper Marketing

Built to Change

Balanced Scorecard Success: The Kaplan-Norton Collection (4 Books)

Transformative HR

Outside In, Inside Out

Spanning Silos

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