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Showing 1 - 12 of 12 results for “margalit toledano”
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  • Public Relations and Nation Building

    Influencing Israel

    by Margalit Toledano, David McKie ...
    Series series Routledge New Directions in PR & Communication Research
    All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation.Documenting and analyzing the contribution of one profession to building one specific nation, this book tells the previously-untold story of Israeli public relations practitioners. It ... Read more

    $59.99 USD

  • International Public Relations

    Perspectives from deeply divided societies

    Edited by Ian Somerville, Owen Hargie, Maureen Taylor, Margalit Toledano ...
    Series series Routledge New Directions in PR & Communication Research
    International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be ... Read more

    $62.99 USD

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  • The Everything Store

    Jeff Bezos and the Age of Amazon

    by Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Idea Factory

    Bell Labs and the Great Age of American Innovation

    by Jon Gertner ...
    **The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies“Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review“Compelling . . . Gertner's book offers ... Read more

    $8.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • From Unknown to Expert

    How to Use Clever PR and Social Media to Become a Recognised Expert

    by Catriona Pollard ...
    Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader. Use the proven Unknown To Expert 5 Star System to: * Increase sales * Get more paid speaking ... Read more

    $7.99 USD

  • Andrew Carnegie: Prince Of Steel And Libraries

    by Daniel Alef ...
    Biographical profile of Andrew Carnegie, one of the wealthiest American tycoons of the Gilded Age, the late 19th century when America's moguls amassed great fortunes and lived extravagant lifestyles. Countless books and articles refer to Carnegie as a "robber baron." A few hail him as one of America's greatest industrialists and philanthropists, a man who gave away more than 300 million before his ... Read more

    $1.99 USD

  • The Public Relations Writer's Handbook

    The Digital Age

    by Merry Aronson, Don Spetner, Carol Ames ...
    The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to ... Read more

    $12.99 USD or Free with Kobo Plus

  • Crisis Communications: The Definitive Guide to Managing the Message

    by Steven Fink ...
    The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Read more

    $22.39 USD

  • Snap

    Making the Most of First Impressions, Body Language, and Charisma

    by Patti Wood ...
    From business meetings to social events to first dates to job interviews, we all encounter new people every day. Our ability to read body cues and convey the right first impression drives the success and quality of our personal and professional lives. Body language expert Patti Wood, a sought-after consultant and speaker to Fortune 500 companies, helps businesses and individuals stand out, create ... Read more

    $10.69 USD

  • Faster, Higher, Farther

    How One of the World's Largest Automakers Committed a Massive and Stunning Fraud

    by Jack Ewing ...
    “A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book ReviewFaster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than ... Read more

    $12.29 USD

  • Sales Management

    A Global Perspective

    by John B Ford, Earl Honeycutt, Antonis Simintiras ...
    As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered include:* cross-cultural negotiations* hiring, ... Read more

    $120.99 USD

  • INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

    by Tony Cosentino ...
    Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends. ... Read more

    $8.99 USD