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Oxytobrands

Human Brands for an Emotional Market

by Marcelo Ghio ...

Inspiration. Respect. Trust. Love. Human values projected through an intangible (the brand as a symbolic entity) capable of providing a unique lived experience to each individual, thus, attaining a quality that transcends the primary function. Oxytobrands presents a new vision of, emotional branding, the marketing of experiences, and the construction of brands. A vision that contemplates the ... Read more

$9.99 USD or Free with Kobo Plus

Inspiration. Respect. Trust. Love. Human values projected through an intangible (the brand as a symbolic entity) capable of providing a unique lived experience to each individual, thus, attaining a quality that transcends the primary function. Oxytobrands presents a new vision of, emotional branding, the marketing of experiences, and the construction of brands. A vision that contemplates the
... Read more

Thinking in New Boxes

A New Paradigm for Business Creativity

by Alan Iny, Luc De Brabandere ...

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now ... Read more

$14.99 USD

Also available as: Audiobook

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now
... Read more

Also available as: Audiobook
The Serendipity Mindset

The Art and Science of Creating Good Luck

by Christian Busch ...

Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere.Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply ... Read more

$12.99 USD

Also available as: Audiobook

Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere.Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply
... Read more

Also available as: Audiobook
Facilitating Breakthrough

How to Remove Obstacles, Bridge Differences, and Move Forward Together

by Adam Kahane ...

Making progress on complex, problematic situations requires a new approach to working together: transformative facilitation, a structured and creative process for removing the obstacles to fluid forward movement.It is becoming less straightforward for people to move forward together. They face increasing complexity and decreasing control. They need to work with more people from across more divides ... Read more

$14.39 USD

Also available as: Audiobook

Making progress on complex, problematic situations requires a new approach to working together: transformative facilitation, a structured and creative process for removing the obstacles to fluid forward movement.It is becoming less straightforward for people to move forward together. They face increasing complexity and decreasing control. They need to work with more people from across more divides
... Read more

Also available as: Audiobook
DeRose Method

Quality of life

by DeRose ...

This book synthesizes what the DeRose Method is, a lifestyle proposal emphasizing quality of life, fulfilling human relationships, culture, good nutrition and optimal health. Some of the tools used are breathing re-education, stress management, and organic body techniques to improve muscular tone and flexibility as well as other techniques utilized to achieve emotional relaxation and mental ... Read more

$0.99 USD

This book synthesizes what the DeRose Method is, a lifestyle proposal emphasizing quality of life, fulfilling human relationships, culture, good nutrition and optimal health. Some of the tools used are breathing re-education, stress management, and organic body techniques to improve muscular tone and flexibility as well as other techniques utilized to achieve emotional relaxation and mental
... Read more
Retail Marketing Management

Concepts, Guidelines, and Practices

by Claudia Buhamra Abreu Romero ...

Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while ... Read more

$3.99 USD

Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while
... Read more
Purpose-driven Organizations

Management Ideas for a Better World

Edited by Carlos Rey, Miquel Bastons, Phil Sotok ...

Series series Business and Management (R0)
A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society.This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a ... Read more

Free

A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society.This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a
... Read more
Find Your Inner Red Shoes

Step Into Your Own Style of Success

by Mariela Dabbah ...

ARE YOU STRUGGLING TO ADVANCE IN YOUR CAREER?HOW DO YOU DEFINE SUCCESS?In Find Your Inner Red Shoes, bestselling author, motivational speaker and founder of the Red Shoe Movement, Mariela Dabbah teaches us that personal and professional success is a journey and not a destination point. In fact, it’s only by discovering ourselves and what gives us greatest satisfaction that we can defne what ... Read more

$13.99 USD

ARE YOU STRUGGLING TO ADVANCE IN YOUR CAREER?HOW DO YOU DEFINE SUCCESS?In Find Your Inner Red Shoes, bestselling author, motivational speaker and founder of the Red Shoe Movement, Mariela Dabbah teaches us that personal and professional success is a journey and not a destination point. In fact, it’s only by discovering ourselves and what gives us greatest satisfaction that we can defne what
... Read more
Worth It

The Path to an Mba Abroad … and Beyond

by Ricardo Betti, Ricardo Filho ...

Brazilian educational advisor and career coach Ricardo Betti helps people achieve their dreams. In Worth It, he shares the inspiring collection of stories of his clients who embarked on the adventure of taking time off from their careers to study abroad and gain international experience to earn an MBA (master of business administration) degree.More than a guidebook to the MBA, Worth It tells the ... Read more

$3.99 USD

Brazilian educational advisor and career coach Ricardo Betti helps people achieve their dreams. In Worth It, he shares the inspiring collection of stories of his clients who embarked on the adventure of taking time off from their careers to study abroad and gain international experience to earn an MBA (master of business administration) degree.More than a guidebook to the MBA, Worth It tells the
... Read more
2THREE15

A practical guide to convey strategies

by Oscar Gómez Cruz ...

2THREE15 shows communication tools that will be very useful for the decision maker, public work in the public or private sector, the elements to communicate ideas in a clear and practical way. Having a good idea is no longer enough, now it is necessary to learn to communicate and base a practical strategy. The great contribution of the author is the creation of the communication tool 2THREE15, the ... Read more

$5.99 USD or Free with Kobo Plus

2THREE15 shows communication tools that will be very useful for the decision maker, public work in the public or private sector, the elements to communicate ideas in a clear and practical way. Having a good idea is no longer enough, now it is necessary to learn to communicate and base a practical strategy. The great contribution of the author is the creation of the communication tool 2THREE15, the
... Read more
ICI Integral Coaching in Business

by Paul Anwandter ...

The author shows how the business model of ICI Integral Coaching can help companies reach their goals and objectives with excellent results. ... Read more

$9.00 USD or Free with Kobo Plus

The author shows how the business model of ICI Integral Coaching can help companies reach their goals and objectives with excellent results.
... Read more
Making Sense of Work Through Collaborative Storytelling

Building Narratives in Organisational Change

by Tricia Cleland Silva, Paulo de Tarso Fonseca Silva ...

Collective sense making starts with individual stories. Stories influence how we construct our sense of self in relation to others and our social environment, especially within the world of work.The stories we tell ourselves at work, particularly during times of change, impact our relationships and the collaboration with those who are engaged in the same work activities. Stories that we take for ... Read more

Free

Collective sense making starts with individual stories. Stories influence how we construct our sense of self in relation to others and our social environment, especially within the world of work.The stories we tell ourselves at work, particularly during times of change, impact our relationships and the collaboration with those who are engaged in the same work activities. Stories that we take for
... Read more

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“marcelo ghio”

Oxytobrands

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Thinking in New Boxes

The Serendipity Mindset

Facilitating Breakthrough

DeRose Method

Retail Marketing Management

Purpose-driven Organizations

Find Your Inner Red Shoes

Worth It

2THREE15

ICI Integral Coaching in Business

Making Sense of Work Through Collaborative Storytelling

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