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Top Series in United States

Showing 1 - 12 of 12 results for “marc opresnik”
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  • The Quintessence of Marketing

    What You Really Need to Know to Manage Your Marketing Activities

    by Nils Bickhoff, Svend Hollensen, Marc Opresnik ...
    Series series Business and Management (R0)
    What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying ... Read more

    $44.99 USD

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  • Human Resources Management

    All the Information You Need to Manage Your Staff and Meet Your Business Objectives

    by Patricia Buhler ...
    Series series Streetwise Business Guide Series
    Human resources management is critical to the success of any organization, particularly in today's complex business environment. More and more often, managers and business owners, in addition to HR personnel, are charged with aspects of human resources management: recruitment, training and development, job analysis, corporate restructuring, compensation, and morale, to name a few. Lack of ... Read more

    Was $14.99 USD Now $2.99 USD

  • The Talent Management Handbook

    by Lance A. Berger, Dorothy R. Berger ...
    The Talent Management Handbook explains how organizations can identify and get the most out of “high-potential people” by developing and promoting them to key positions.The book explains:A system for integrating three human resources “building blocks”: organizational competencies, performance appraisal, and forecasting employee/manager potentialSix human resources conditions necessary for ... Read more

    $35.69 USD

  • Leading and Managing the Lean Management Process

    by Gene Fliedner ...
    This book develops a new model for lean management. The intent is to demonstrate a model framework consisting of four critical components: leadership, culture, team and tools. The development of the model and these four components will be built from empirical theories reported in the research literature and in successful applications. This framework will offer a path to develop lean leaders with ... Read more

    $6.29 USD

  • Marketing In A Week

    Be A Successful Marketer In Seven Simple Steps

    by Eric Davies ...
    Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of ... Read more

    $2.99 USD

  • Strategic Performance Management

    by Bernard Marr, Dina Gray ...
    This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant ... Read more

    $96.99 USD

  • Strategic Management

    by Dr.Archana Dadhe ...
    This book on Strategic Management is specially designed for those who are the students of MBA, PGDM & Executives. It focuses on the art of treatment of the critical business skills needed to plan and manage strategic activities. Units of this book cover entire strategic management process and techniques that aid strategic analysis, decision making, implementation, and control. ... Read more

    $1.99 USD or Free with Kobo Plus

  • Transformative HR

    How Great Companies Use Evidence-Based Change for Sustainable Advantage

    by Ravin Jesuthasan, John W. Boudreau ...
    Proven HR strategies that can have a real impact on organizational successThis book demonstrates how some of the world's most admired and prominent organizations are redefining HR leadership by using evidence-based change to inform human capital decisions that optimize efficiency, effectiveness and strategic impact. The authors present the five foundational principles to the new HR decision ... Read more

    $21.00 USD

  • Guide to the Engineering Management Body of Knowledge

    by ASME ...
    An authoritative guide to key engineering management principles and practices, this book is divided into eight concise domains of engineering management knowledge, which are further broken down into 46 knowledge areas and 210 sub-knowledge areas. This guide covers a wide range of management topics and practices, including market research, product development, organizational leadership and the ... Read more

    $50.39 USD

  • Strategy Mapping for Learning Organizations

    Building Agility into Your Balanced Scorecard

    by Phil Jones ...
    How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful ... Read more

    $58.99 USD

  • How to achieve exceptional organisational performance: 12 critical activities to get the best performance out of your people, teams and organisation

    by lightbearer ...
    Published in its "Lessons from experience series" by Lightbearer publications, "How to achieve exceptional organisational performance" is a practice-oriented book written for executives and managers interested in creating sustainable value and tapping into the collective genius, creativity and insight of their employees to create world-class companies fit for people.This book demonstrates and ... Read more

    $14.99 USD or Free with Kobo Plus

  • High-Impact Human Capital Strategy

    Addressing the 12 Major Challenges Today's Organizations Face

    by Jack Phillips, Patricia Phillips ...
    Human Resources used to be about recruiting good people, preparing them for assignments, motivating them to perform, and retaining them. Do these things well and your well-oiled machine will operate as planned. But in today’s turbulent and increasingly broadening economy, HR must go beyond its traditional focus if a company is to also expand and become as far-reaching as the times are trying to ... Read more

    $9.99 USD

    Also available as: Audiobook

    Also available as: Audiobook