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Showing 1 - 12 of 12 results for “marc loeffler”
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  • Improving Agile Retrospectives

    Helping Teams Become More Efficient

    by Marc Loeffler ...
    Series series Addison-Wesley Signature Series (Cohn)
    Agile retrospectives help you get to the root of your real problems, so you can solve them quickly and effectively. They’re the cornerstone of a successful continuous improvement process, and one of your best tools for triggering positive cultural change.In Improving Agile Retrospectives, leading agile coach/trainer Marc Loeffler combines practical guidance, proven practices, and innovative ... Read more

    $30.59 USD

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  • Continuous Discovery Habits

    Discover Products that Create Customer Value and Business Value

    by Teresa Torres ...
    "If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that ... Read more

    $9.99 USD

  • This Is Service Design Doing

    by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ...
    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... Read more

    $30.99 USD

  • The McKinsey Engagement: A Powerful Toolkit For More Efficient and Effective Team Problem Solving

    by Ph.D. Paul N. Friga ...
    The third volume in the internationally bestselling McKinsey Trilogy, The McKinsey Engagement is an action guide to realizing the consistently high level of business solutions achieved by the experts at the world’s most respected consulting firms.Former consultant Dr. Paul Friga distills the guiding principles first presented in the bestselling The McKinsey Way and the tested-in-the-trenches ... Read more

    $24.69 USD

  • Persuasive Business Proposals

    Writing to Win More Customers, Clients, and Contracts

    by Tom Sant ...
    Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his ... Read more

    $12.99 USD

  • Digital Neuromarketing

    The Psychology Of Persuasion In The Digital Age

    by Sam Page ...
    Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of ... Read more

    $9.99 USD

  • Lean Customer Development

    Building Products Your Customers Will Buy

    by Cindy Alvarez ...
    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Read more

    $14.39 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • UX Research

    Practical Techniques for Designing Better Products

    by Brad Nunnally, David Farkas ...
    One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common ... Read more

    $24.49 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Leading with Obeya

    Using a big room to lead successful strategies

    by Tim Wiegel ...
    In 2014 when Tim Wiegel was introduced to the concept of Obeya, pieces of a puzzle started falling into place. The Obeya (Japanese for ‘big room’) is a physical space where visual management is used to align operational teams and leadership in their efforts to translate strategy into meaningful day-to-day work and results. Toyota started using Obeya during the development of the Prius in the 90’s. ... Read more

    $14.39 USD or Free with Kobo Plus

  • The Ten-Minute Trainer

    150 Ways to Teach it Quick & Make it Stick!

    by Sharon L Bowman ...
    Discover 150 job training room–proven exercises & activities sure to reduce delivery time, increase retention and improve knowledge and skill transfer.Do you want to create a lot of training in a little time? Do you wonder how to involve your learners without wasting their time, or yours? Do you want to use your training time wisely and well?The Ten-Minute Trainer is just what you need. Written ... Read more

    $33.19 USD or Free with Kobo Plus

  • Designing with Data

    Improving the User Experience with A/B Testing

    by Rochelle King, Elizabeth F Churchill, Caitlin Tan ...
    On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.This practical guide shows you how to conduct data-driven A/B testing for making ... Read more

    $30.99 USD

  • Market Research In A Week

    Market Research In Seven Simple Steps

    by Judy Bartkowiak ...
    Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy ... Read more

    $2.99 USD