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Showing 1 - 12 of 12 results for “luis ruiz”
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  • Advances in National Brand and Private Label Marketing

    12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025

    Edited by Raj Sethuraman, Juan Carlos Gázquez-Abad, José Luis Ruiz-Real ...
    Series series Springer Nature Proceedings excluding Computer Science
    The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers.The three-day event covered a wide range of topics from various fields including retailing, marketing, general ... Read more

    $170.99 USD

  • Advances in National Brand and Private Label Marketing

    11th International Conference, Oxford, UK, 2024

    Edited by Juan Carlos Gázquez-Abad, Nicoletta Occhiocupo, José Luis Ruiz-Real ...
    Series series Springer Nature Proceedings excluding Computer Science
    The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.The three-day event covered a wide range of topics from varied fields including retailing, marketing, ... Read more

    $179.09 USD

  • Supra-Gingival Minimally Invasive Dentistry

    A Healthier Approach to Esthetic Restorations

    by Jose-Luis Ruiz ...
    Supra-Gingival Minimally Invasive Dentistry: A Healthier Approach to Esthetic Restorations provides a real-world approach to healthier supra-gingival minimally invasive restorations, as an alternative to more invasive mechanically retained restorations, such as full crowns.Provides practical, step-by-step coverage of the key elements in diagnosis, case planning, preparation, restorations, and ... Read more

    $133.00 USD

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  • Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution

    Edited by Alicia Guerra Guerra ...
    With the growth and advancement of business and industry, there is a growing need for the advancement of the strategies that manage these modernizations. Adaptation to advancement is essential for the success of these organizations and using the proper methods to accomplish this essential adaptation is paramount. Organizational Transformation and Managing Innovation in the Fourth Industrial ... Read more

    $184.49 USD

  • Improving Marketing Strategies for Private Label Products

    Edited by Yusuf Arslan ...
    With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the ... Read more

    $184.49 USD

  • Advances in National Brand and Private Label Marketing

    Third International Conference, 2016

    Edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies ... Read more

    $89.09 USD

  • Education Tools for Entrepreneurship

    Creating an Action-Learning Environment through Educational Learning Tools

    Edited by Marta Peris-Ortiz, Jaime Alonso Gómez, Francisco Vélez-Torres, Carlos Rueda-Armengot ...
    Series series Business and Management (R0)
    This book examines education in entrepreneurship through an action-learning environment that uses educational innovation tools. It explores various education tools, technology tools and pedagogical methods being implemented into university curriculums around the world.Entrepreneurship in society is rapidly gaining popularity as entrepreneurial activities aimed to create social value are ... Read more

    $89.09 USD

  • National Brands and Private Labels in Retailing

    First International Symposium NB&PL, Barcelona, June 2014

    Edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' ... Read more

    $89.09 USD

  • Organisational Behaviour and Design

    Implications for Management

    Edited by Alessandra Ricciardelli, Marco Valeri ...
    Series series Business and Management (R0)
    This book focuses on conceptual frameworks, debates, tools and developments in the fields of organizational behaviour and organizational design. It analyses the concepts related to organizational behaviour such as leadership, organizational climate, and motivation, at one side, and focuses on the general framework for organizational design in detail in all its components (strategy, environment, ... Read more

    $197.99 USD

  • Emerging Issues And Trends In Innovation And Technology Management

    by Alexander Brem ...
    This book is a compilation of papers published in International Journal of Innovation and Technology Management. The chapters in the book focus on recent developments in the field of innovation and technology management. Carefully selected on the basis of relevance, rigor and research, the chapters in the book take the readers through various emerging topics and trends in the field.Written in a ... Read more

    $98.99 USD

  • Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

    Edited by Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis ...
    Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile ... Read more

    $211.49 USD

  • Entrepreneurship as Practice

    Time for More Managerial Relevance

    Edited by Vanessa Ratten ...
    Series series Business and Management (R0)
    Entrepreneurship as practice refers to the everyday way that innovation and futuristic thinking is incorporated into business ventures. It refers to the actual implementation of entrepreneurship within any kind of market context that emphasises proactive change. This edited book focuses on entrepreneurship as a practice as a management imperative. This means highlighting the way entrepreneurship ... Read more

    $89.99 USD