Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Top Series in United States

Showing 1 - 12 of 12 results for “lucy laville”
Skip side bar filters

  • Develop Your PR Skills

    by Lucy Laville, Dr Neil Richardson ...
    Series series Creating Success series
    Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and ... Read more

    $14.39 USD

People who read this also enjoyed

  • The Chasm Companion

    A Fieldbook to Crossing the Chasm and Inside the Tornado

    by Paul Wiefels ...

    $9.99 USD

  • Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage

    by Robert Alan King ...
    Public Relations, Press Releases and Media Contact: Becoming Newsworthy and Getting Coverage by Robert King is a booklet with over 4,900 words. It covers all aspects of working with the media and getting coverage for your business, website, product, service, or event. This booklet will assist anyone with understanding the fundamentals of formulating a newsworthy event and preparing an effective ... Read more

    $4.99 USD or Free with Kobo Plus

  • #SOCIAL MEDIA PR tweet Book01

    by Janet Fouts, Edited by Rajesh Setty ...
    PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It's very easy to make PR blunders with social media ... Read more

    $11.59 USD

  • Winning Minds

    Secrets From the Language of Leadership

    by Simon Lancaster ...
    Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon ... Read more

    $28.49 USD

  • Brand Anarchy

    Managing corporate reputation

    by Stephen Waddington, Steve Earl ...
    As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future.The fragmentation of media and the rise of social media has ... Read more

    $17.09 USD

  • The New Workforce Challenge

    How Today's Leading Companies Are Adapting For the Future

    by A. Hatum ...
    Series series Business and Management (R0)
    Few books go into enough depth to really understand the differences between the future generations of professionals to come and the ones that have gone before. This innovative book examines how new generations of the workplace and workforce will be shaped in the future and shows organizations the ways in which they will have to adapt to succeed. ... Read more

    $35.99 USD

  • Brand Vandals

    Reputation Wreckers and How to Build Better Defences

    by Steve Earl, Stephen Waddington ...
    Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.The authors continue the story here with the brand ... Read more

    $19.69 USD

  • Public Relations and the History of Ideas

    by Simon Moore ...
    Series series Routledge New Directions in PR & Communication Research
    This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication, and the power that lies with those managing the process.The works are stimulating and diverse and were ... Read more

    $70.99 USD

  • Eastern European Perspectives on the Development of Public Relations

    Other Voices

    Edited by T. Watson ...
    Series series Business and Management (R0)
    The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe. ... Read more

    $49.49 USD

  • South Africa’s BPO Service Advantage

    Becoming Strategic in the Global Marketplace

    by Leslie P. Willcocks, Mary C. Lacity, A. Craig ...
    Series series Business and Management (R0)
    Since 2007, South Africa has been one of the world's upcoming Business Process Outsourcing (BPO) offshore destinations. This book is based on the authors' most recent research into high performance BPO globally and new research streams specifically on South Africa. ... Read more

    $89.09 USD

  • Strategic Transformation

    Changing While Winning

    by M. Hensmans, G. Johnson, G. Yip ...
    Series series Business and Management (R0)
    Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial performance. This book, by leading strategy experts, draws upon extensive interviews with business leaders and insights from companies faced with this challenge. ... Read more

    $49.49 USD