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lisa gowthorp

Showing 1 - 12 of 12 results for “lisa gowthorp
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  • Strategic Management in Sport

    What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing – it’s that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context.The book introduces the fundamentals of strategic planning, environmental analyses, strategic ... Read more

    $80.99 USD

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  • Good Is Not Enough

    And Other Unwritten Rules for Minority Professionals

    A no-nonsense guide for minorities in business who want to make it to senior managementIn recent decades, corporate America has gotten better at recruiting minority talent. But despite their education and hard work, too many African Americans, Latinos, and Asian Americans still find unique obstacles on the path to senior management. And there are too few minority mentors available to help them ... Read more

    $4.99 USD

  • Marketing Strategy and Competitive Positioning

    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

    $41.99 USD

  • Exploring Public Relations and Management Communication

    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

    $35.99 USD

  • HR: The New Agenda

    by Paul Norman ...
    The world has changed irrevocably and a new way of life and work in every aspect is now a reality. This requires HR to review its priorities and place renewed emphasis on being human and building effective human systems and human organisations.The old ways of “doing HR” will no longer be relevant and it is time for HR to reimagine itself in a post-Covid world. This new role will demand a “new ... Read more

    $26.99 USD or Free with Kobo Plus

  • Engine of Impact

    Essentials of Strategic Leadership in the Nonprofit Sector

    We are entering a new era—an era of impact. The largest intergenerational transfer of wealth in history will soon be under way, bringing with it the potential for huge increases in philanthropic funding. Engine of Impact shows how nonprofits can apply the principles of strategic leadership to attract greater financial support and leverage that funding to maximum effect.As Good to Great author Jim ... Read more

    $20.99 USD

  • Dynamic Supply Chains

    How to design, build and manage people-centric value networks

    by John Gattorna ...
    John Gattorna has been working in corporate logistics networks and enterprise supply chains for 30 years. He's one of the most influential contemporary ‘thought leaders’ in the field. Many global companies have adopted his model, with significant results: a doubling of margins; big increases in revenue through increased customer satisfaction; and lower cost-to-serve across the board as a result of ... Read more

    $33.99 USD

  • The Inclusion Imperative

    How Real Inclusion Creates Better Business and Builds Better Societies

    by Stephen Frost ...
    The Inclusion Imperative showcases the inspiring commitment to inclusion the London Olympic and Paralympic Games' organizing committee espoused, and details the techniques and frameworks that enabled it to truly deliver a 'Games for everyone' at London 2012. Diversity and inclusion expert, Stephen Frost, challenges preconceived ideas and strives to inspire professionals to tackle inclusion in ... Read more

    $35.99 USD

  • Public Relations

    A Managerial Perspective

    Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ... Read more

    $119.99 USD

  • Management

    Principles & Techniques

    by Luke Ike ...
    This book produces a clear and concise introduction to principles and techniques of management, as required by practicing managers and those in colleges and universities who are aspiring to be managers. ... Read more

    $4.99 USD

  • Key Concepts in Marketing

    by Jim Blythe ...
    Series series SAGE Key Concepts series
    `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker`Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal ... Read more

    $65.99 USD

  • Understanding Organizational Change

    This exciting new text fills the gap in the management literature on organizational change. It presents a balanced view, which raises questions about the imperative of change, who’s interests are being served, how change programmes impact on employees and why organizations continually engage in such programmes. It gives readers a comprehensive history of:change management literaturetypes of change ... Read more

    $82.99 USD