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How to Keep Customers Coming Back Again and Again

by Lewis Carbone ...

Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers. In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time.Carbone draws on the latest ... Read more

$30.99 USD

Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers. In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time.Carbone draws on the latest
... Read more

Poorly Made in China

An Insider's Account of the China Production Game

by Paul Midler ...

An insider reveals what can—and does—go wrong when companies shift production to ChinaIn this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China reveals industry secrets, including the dangerous practice of quality fade—the deliberate and secret habit of Chinese manufacturers ... Read more

$10.00 USD

An insider reveals what can—and does—go wrong when companies shift production to ChinaIn this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China reveals industry secrets, including the dangerous practice of quality fade—the deliberate and secret habit of Chinese manufacturers
... Read more
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

by Al Ries, Laura Ries ...

$8.99 USD
Korean Business Etiquette

The Cultural Values and Attitudes that Make Up the Korean Business Personality

by Boye Lafayette De Mente ...

South Korean companies and technology have suddenly conquered the world. Samsung, Hyundai and LG are industry leaders and the global brands. Korean culture in the form of K-Pop music videos and "Korean Wave" films and TV dramas are watched everywhere from Tel Aviv to Singapore to Rio. Korean gourmet food trucks ply the streets of New York and LA, and kimchi has found a place on the shelves of well ... Read more

$11.99 USD

South Korean companies and technology have suddenly conquered the world. Samsung, Hyundai and LG are industry leaders and the global brands. Korean culture in the form of K-Pop music videos and "Korean Wave" films and TV dramas are watched everywhere from Tel Aviv to Singapore to Rio. Korean gourmet food trucks ply the streets of New York and LA, and kimchi has found a place on the shelves of well
... Read more
Doing Business in China: Learn How To Effectively Negotiate With The Chinese

by Lynette Chen ...

China is one of the largest countries in the world, and with one of the largest populations. With the fall of the communist party new business opportunities are appearing everyday in China. It seems almost everything these days is made in China. China has become one of the largest export countries in the world. And it is growing at an exponential rate!However the Chinese do not negotiate or ... Read more

$2.99 USD

China is one of the largest countries in the world, and with one of the largest populations. With the fall of the communist party new business opportunities are appearing everyday in China. It seems almost everything these days is made in China. China has become one of the largest export countries in the world. And it is growing at an exponential rate!However the Chinese do not negotiate or
... Read more
Geomarketing

Methods and Strategies in Spatial Marketing

Edited by Gérard Cliquet ...

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, ... Read more

$136.00 USD

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location,
... Read more
World Business

An e-Book Special Report

by The Staff of the Wall Street Journal ...

Several times a year, The Wall Street Journal publishes Special Reports on the subject of World Business. This ongoing feature is one of the most popular in both the print and interactive versions of the Journal.Here, in World Business, is the very best of the best Special Reports: Stories of. countries trying to lure foreign businesses, of businesses trying to lure foreign workers, of workers ... Read more

$8.99 USD

Several times a year, The Wall Street Journal publishes Special Reports on the subject of World Business. This ongoing feature is one of the most popular in both the print and interactive versions of the Journal.Here, in World Business, is the very best of the best Special Reports: Stories of. countries trying to lure foreign businesses, of businesses trying to lure foreign workers, of workers
... Read more
Mondiaal Management

Vragen en Antwoorden

by Pieter Klaas Jagersma ...

'Mondiaal Management - Vragen en Antwoorden' biedt de lezer en student 150 meerkeuzevragen met vier antwoordmogelijkheden inclusief de bijbehorende juiste antwoorden. Internationaal ondernemen is een boeiend proces waarbij ondernemingen uiteenlopende wegen kunnen bewandelen. 'Mondiaal Management - Vragen en Antwoorden' helpt de lezer en student de juiste weg in te slaan en is daarmee een ... Read more

$13.58 USD

'Mondiaal Management - Vragen en Antwoorden' biedt de lezer en student 150 meerkeuzevragen met vier antwoordmogelijkheden inclusief de bijbehorende juiste antwoorden. Internationaal ondernemen is een boeiend proces waarbij ondernemingen uiteenlopende wegen kunnen bewandelen. 'Mondiaal Management - Vragen en Antwoorden' helpt de lezer en student de juiste weg in te slaan en is daarmee een
... Read more
Reconnecting Marketing to Markets

Edited by Luis Araujo, John Finch, Hans Kjellberg ...

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and ... Read more

$53.99 USD

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and
... Read more
We-Commerce

How to Create, Collaborate, and Succeed in the Sharing Economy

by Billee Howard ...

Named an Inc. Business Beach Read for Summer 2016!In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economyToday, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the ... Read more

$14.99 USD

Named an Inc. Business Beach Read for Summer 2016!In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economyToday, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the
... Read more
Balancing Capacity and Demand in Service Operations

by Jochen Wirtz ...

Series Book 7 - Winning in Service Markets Series
Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to develop strategies to bring demand and capacity into balance, in ways that create benefits for ... Read more

$4.99 USD

Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to develop strategies to bring demand and capacity into balance, in ways that create benefits for
... Read more
But first, let me tweet it

by Mariagiulia Haag ...

The objective of this work is to demonstrate how the Digital Marketing can actually represent an important economical opportunity for B2B companies and how it should evolve from being just an occasional and optional activity to rather a strong and structured practice. ... Read more

$8.99 USD or Free with Kobo Plus

The objective of this work is to demonstrate how the Digital Marketing can actually represent an important economical opportunity for B2B companies and how it should evolve from being just an occasional and optional activity to rather a strong and structured practice.
... Read more

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Poorly Made in China

The 22 Immutable Laws of Branding

Korean Business Etiquette

Doing Business in China: Learn How To Effectively Negotiate With The Chinese

Geomarketing

World Business

Mondiaal Management

Reconnecting Marketing to Markets

We-Commerce

Balancing Capacity and Demand in Service Operations

But first, let me tweet it

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