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“larry sheehan”

Showing 1 - 12 of 12 results for “larry sheehan”
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  • Cooking with Microgreens

    The Grow-Your-Own Superfood

    by Sal Gilbertie, Larry Sheehan ...
    Microgreens: The new superfood you grow in your own kitchen!Microgreens are young plants that are harvested a few weeks after germination. We've all heard of the nutritional virtues of kale, for example, but did you know that the microgreen versions of many plants hold anywhere from 4 to 50 times the nutrients per volume as the same plants in mature form? Microgreens truly are the new superfood ... Read more

    $12.39 USD

  • Advertising Media Planning

    A Brand Management Approach

    by Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer ...
    Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication ... Read more

    $76.99 USD

  • Advertising Management in a Digital Environment

    Text and Cases

    by Larry D. Kelley, Kim Bartel Sheehan ...
    Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, ... Read more

    $73.99 USD

  • Advertising Media Workbook and Sourcebook

    by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer ...
    This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics ... Read more

    $94.99 USD

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  • Duct Tape Marketing Revised & Updated

    The World's Most Practical Small Business Marketing Guide

    by John Jantsch ...
    Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.In Duct Tape Marketing, renowned Small Business ... Read more

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    Also available as: Audiobook

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  • Free Marketing

    101 Low and No-Cost Ways to Grow Your Business, Online and Off

    by Jim Cockrum ...
    Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or ... Read more

    $17.00 USD

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  • Performance Partnerships

    The Checkered Past, Changing Present, & Exciting Future of Affiliate Marketing

    by Robert Glazer ...
    The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to ... Read more

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  • Start at the End

    How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

    by David Lavinsky ...
    Re-focus your business plan and achieve the success your business deservesBusiness owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business ... Read more

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  • Social Marketing to the Business Customer

    Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

    by Paul Gillin, Eric Schwartzman ...
    The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this ... Read more

    $17.00 USD

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  • Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

    by Eric Greenberg, Alexander Kates ...
    THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and ... Read more

    $20.79 USD

  • The Art of Social Selling

    Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

    by Shannon Belew ...
    This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media ... Read more

    $11.49 USD

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