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“larry kelley”

Showing 1 - 12 of 12 results for “larry kelley”
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  • Advertising Account Planning

    Planning and Managing Strategic Communication Campaigns

    by Sarah Turnbull, Larry Kelley, Donald Jugenheimer ...
    This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include:Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical ... Read more

    $72.99 USD

  • Advertising Media Workbook and Sourcebook

    by Larry Kelley, Kim Sheehan, Donald W. Jugenheimer ...
    This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics ... Read more

    $94.99 USD

  • Advertising Media Planning

    A Brand Management Approach

    by Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer ...
    Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication ... Read more

    $76.99 USD

  • Advertising Management in a Digital Environment

    Text and Cases

    by Larry D. Kelley, Kim Bartel Sheehan ...
    Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, ... Read more

    $73.99 USD

  • Advertising and Public Relations Research

    by Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley ...
    Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and ... Read more

    $101.99 USD

  • Cases in Advertising Management

    by Larry D Kelley, Donald W Jugenheimer ...
    "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The ... Read more

    $87.99 USD

  • Perestroika Era Politics: The New Soviet Legislature and Gorbachev's Political Reforms

    The New Soviet Legislature and Gorbachev's Political Reforms

    by Robert T. Huber, Larry D Kelley ...
    This book is an evaluation of the new legislative politics in the Soviet Union. The contributors examine the uneven progress of electoral and constitutional reform, the composition, organisation, staffing and procedures of the Congress of People's Deputies and the Supreme Soviet, the development of factions, movements and parties on the left, on the right, and of the nationalist bent, the path of ... Read more

    $31.99 USD

  • Advertising Management

    by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe ...
    This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics ... Read more

    $89.99 USD

  • Audiobook

    The Bugle Song and Other Poems (Unabridged)

    optional

    by TENNYSON ALFRED ...
    Narrated by Patsy Thomas, Larry Kelley, Louis Robinson, Mary Lloyd ...

    Unabridged

    8 min

    This splendid volume of some of the best poems from a fine selection of our greatest poets paints an ageless depiction of civilization's interaction with and questioning of the natural world. Glorious imagery combined with introspection concerning the plight of mankind prevails throughout this excellent collection. However, amid the poems' vivid descriptions of nature's splendor runs a thread of ... Read more

    $4.99 USD

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  • Never Cold Call Again

    Achieve Sales Greatness Without Cold Calling

    by Frank J. Rumbauskas Jr. ...
    "Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold ... Read more

    $12.00 USD

  • Designing for Growth

    A Design Thinking Tool Kit for Managers

    by Tim Ogilvie, Jeanne Liedtka ...
    Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to ... Read more

    $20.89 USD

  • The World America Made

    by Robert Kagan ...
    What would the world look like if America were to reduce its role as a global leader in order to focus all its energies on solving its problems at home? And is America really in decline? Robert Kagan, New York Times best-selling author and one of the country’s most influential strategic thinkers, paints a vivid, alarming picture of what the world might look like if the United States were truly to ... Read more

    $10.99 USD

    Also available as: Audiobook

    Also available as: Audiobook