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“kenneth roman”

Showing 1 - 12 of 12 results for “kenneth roman”
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  • The King of Madison Avenue

    David Ogilvy and the Making of Modern Advertising

    by Kenneth Roman ...
    From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David OgilvyFamous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education ... Read more

    $12.99 USD

  • Writing That Works, 3rd Edition

    How to Communicate Effectively in Business

    by Kenneth Roman, Joel Raphaelson ...
    The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political ... Read more

    $8.99 USD

  • Audiobook

    Writing That Works

    How to Communicate Effectively In Business

    by Kenneth Roman, Joel Raphaelson ...
    Narrated by Joel Richards ...

    Unabridged

    5 hours 3 min

    The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry-level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political ... Read more

    $24.99 USD

  • Audiobook

    The Rural Magazine and Literary Evening Fire-Side Vol 1 No 1 (UNABRIDGED)

    optional

    Narrated by Roman Bridgman, Kenneth Cabrera, Ellen Evans, Linda Johnson ...

    Unabridged

    2 hours 35 min

    This is the first issue of a monthly agricultural magazine for the year 1820. From the introduction: "A leading object of the Rural Magazine will be to furnish correct views of the science of Agriculture, and the various improvements which are daily made or suggested in it. For this purpose the best and most recent European works on the subject will be consulted, and selections made from the ... Read more

    $4.99 USD

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  • The Adweek Copywriting Handbook

    The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

    by Joseph Sugarman ...
    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. ... Read more

    $17.00 USD

  • The Copywriter's Handbook

    A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

    by Robert W. Bly ...
    The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • How To Write A Good Advertisement

    A Short Course in Copywriting

    by Victor O. Schwab ...
    Victor O. Schwab was one of the most famous direct marketing copywriters of all time. His work for Dale Carnegie’s "How to Win Friends and Influence People" made it a best-selling book in the 1930s."How to Write a Good Advertisement" is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good ... Read more

    $1.99 USD or Free with Kobo Plus

  • The Ultimate Sales Letter 4Th Edition

    Attract New Customers. Boost your Sales.

    by Dan S Kennedy ...
    Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Words that Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas: The Thesaurus to Help You Promote Your Products, Services, and Ideas

    The Thesaurus to Help You Promote Your Products, Services, and Ideas

    by Richard Bayan ...
    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with ... Read more

    $14.29 USD

  • Scientific Advertising

    by Claude Hopkins ...
    Hopkins advocates for direct response advertising, where ads are designed to provoke immediate action from the consumer, such as making a purchase or inquiring further. He emphasizes the importance of crafting clear, compelling messages that focus on the benefits of a product rather than vague claims or flashy rhetoric. He also stresses the necessity of testing different elements of an ad ... Read more

    $0.97 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • The Everything Store

    Jeff Bezos and the Age of Amazon

    by Brad Stone ...
    The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Pour Your Heart Into It

    How Starbucks Built a Company One Cup at a Time

    by Howard Schultz ...
    **Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience."It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly**The success of Starbucks Coffee Company is one of the most inspiring business stories in ... Read more

    $10.99 USD