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Research Methods in Information Technology and Information Systems

by Karim Feroz, Kembley Lingelbach ...

Research Methods in Information Technology and Information Systems aims to equip researchers with the knowledge needed for navigating the complex dynamics of research methods specifically tailored to the Information Systems domain.The influence of digital technologies, innovation, and novel processes, coupled with the exponential growth of data, has reshaped the way researchers approach their ... Read more

$60.99 USD

Research Methods in Information Technology and Information Systems aims to equip researchers with the knowledge needed for navigating the complex dynamics of research methods specifically tailored to the Information Systems domain.The influence of digital technologies, innovation, and novel processes, coupled with the exponential growth of data, has reshaped the way researchers approach their
... Read more
Digital Analytics for Marketing

by Gohar F. Khan, Marshall Sponder, Karim Feroz ...

Series series Mastering Business Analytics
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from ... Read more

$70.99 USD

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from
... Read more

The SaaS Email Marketing Playbook

Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email

by Étienne Garbugli ...

“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go ... Read more

$9.99 USD or Free with Kobo Plus

“A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go
... Read more
UX Simplified: Models & Methodologies

by Samir Dash ...

"UX Simplified: Models & Methodologies" covers basic models and methodologies that are revolved around User Experience (UX). The discussed topics include User Experience, Information Architecture, User Interface, Usability models, User Centered Design (UCD), User Centered Software Design (UCSD), different Software Lifecycles (SDLC) and how usability models fit into SDLC models.The following topics ... Read more

$2.00 USD or Free with Kobo Plus

"UX Simplified: Models & Methodologies" covers basic models and methodologies that are revolved around User Experience (UX). The discussed topics include User Experience, Information Architecture, User Interface, Usability models, User Centered Design (UCD), User Centered Software Design (UCSD), different Software Lifecycles (SDLC) and how usability models fit into SDLC models.The following topics
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350 Questions and Answers of Prince2 Foundation Certification Exam

by Ozan Dikerler ...

Questions are in the odd pages and answers are in even pages. So, don't worry, you will not see the answer under the question, you have to flip the page initially to see the answer.All question answers were checked very carefully by expert reviewers.Graphics are very beautiful and perfectly formated. Looks like a web page.Read all questions + and answers carefully. This will help you to pass the ... Read more

$6.99 USD

Questions are in the odd pages and answers are in even pages. So, don't worry, you will not see the answer under the question, you have to flip the page initially to see the answer.All question answers were checked very carefully by expert reviewers.Graphics are very beautiful and perfectly formated. Looks like a web page.Read all questions + and answers carefully. This will help you to pass the
... Read more
Paper Prototyping

The Fast and Easy Way to Design and Refine User Interfaces

by Carolyn Snyder ...

Series series Interactive Technologies
Do you spend a lot of time during the design process wondering what users really need? Do you hate those endless meetings where you argue how the interface should work? Have you ever developed something that later had to be completely redesigned? Paper Prototyping can help. Written by a usability engineer with a long and successful paper prototyping history, this book is a practical, how-to guide ... Read more

$46.99 USD

Do you spend a lot of time during the design process wondering what users really need? Do you hate those endless meetings where you argue how the interface should work? Have you ever developed something that later had to be completely redesigned? Paper Prototyping can help. Written by a usability engineer with a long and successful paper prototyping history, this book is a practical, how-to guide
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Technical Writing for Software User Documentation

by Alan Andrew ...

This book was written as a guide for the self-employed, independent, freelance Technical Writer to help manage the process of being a Technical Writer, the project methodology, the lifecycle and writing strategy for creating software user documentation including the areas of marketing, project management, planning, design, and production. As a writer of software instruction, you should find this ... Read more

$9.99 USD or Free with Kobo Plus

This book was written as a guide for the self-employed, independent, freelance Technical Writer to help manage the process of being a Technical Writer, the project methodology, the lifecycle and writing strategy for creating software user documentation including the areas of marketing, project management, planning, design, and production. As a writer of software instruction, you should find this
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Professional Scrum Development with Azure DevOps

by Richard Hundhausen ...

Master proven processes for improving development with Scrum and Azure DevOpsThis guide can help any development team plan, track, and manage work far more effectively, by combining today's leading agile framework (Scrum) and Microsoft's ALM/DevOps toolset (Azure DevOps). Renowned Scrum expert Richard Hundhausen thoroughly covers team formation, backlogs, Sprints, test plans, collaboration, flow, ... Read more

$34.99 USD

Master proven processes for improving development with Scrum and Azure DevOpsThis guide can help any development team plan, track, and manage work far more effectively, by combining today's leading agile framework (Scrum) and Microsoft's ALM/DevOps toolset (Azure DevOps). Renowned Scrum expert Richard Hundhausen thoroughly covers team formation, backlogs, Sprints, test plans, collaboration, flow,
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Display Advertising

An Hour a Day

by David Booth, Corey Koberg ...

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaignThe display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and ... Read more

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A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaignThe display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and
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Content Strategy

Connecting the dots between business, brand, and benefits

by Rahel Anne Bailie, Noz Urbina ...

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly ... Read more

$20.99 USD

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly
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The LMS Guidebook

Learning Management Systems Demystified

by Steven D. Foreman ...

Select, Implement, and Operate the Perfect LMSIf you need to manage training and education programs for employees, customers, or students, you need an LMS. Don’t waste time and money picking the wrong one.The LMS Guidebook gets to the core of what an LMS does and how it works. This book tackles the urgent challenges you will face when putting an LMS in place: Which features are must-haves? What ... Read more

$26.99 USD or Free with Kobo Plus

Select, Implement, and Operate the Perfect LMSIf you need to manage training and education programs for employees, customers, or students, you need an LMS. Don’t waste time and money picking the wrong one.The LMS Guidebook gets to the core of what an LMS does and how it works. This book tackles the urgent challenges you will face when putting an LMS in place: Which features are must-haves? What
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Microsoft Power Platform Solutions Architect's Handbook

Architect future-ready solutions by extending Power Platform with Azure, AI, and Copilot

by Hugo Herrera ...

Master modern solution architecture with this expert guide that integrates Dataverse with cutting-edge AI solutions while covering DevOps, data modeling, and PL-600 certification preparation Free with your book: DRM-free PDF version + access to Packt's next-gen Reader\*Key FeaturesLeverage Azure, Open AI, Copilot, and modern architecture patterns to build intelligent, high-impact business ... Read more

$35.99 USD or Free with Kobo Plus

Master modern solution architecture with this expert guide that integrates Dataverse with cutting-edge AI solutions while covering DevOps, data modeling, and PL-600 certification preparation Free with your book: DRM-free PDF version + access to Packt's next-gen Reader\*Key FeaturesLeverage Azure, Open AI, Copilot, and modern architecture patterns to build intelligent, high-impact business
... Read more

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The SaaS Email Marketing Playbook

UX Simplified: Models & Methodologies

350 Questions and Answers of Prince2 Foundation Certification Exam

Paper Prototyping

Technical Writing for Software User Documentation

Professional Scrum Development with Azure DevOps

Display Advertising

Content Strategy

The LMS Guidebook

Microsoft Power Platform Solutions Architect's Handbook

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