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Digital Doesn't Matter

(and other advertising heresies)

by Josh Sklar ...

Apathetic. Numb. Overwhelmed. Those aren’t consumers. They’re ad professionals. Radical shifts in advertising have reached a critical point — sucking craft, quality, and satisfaction out of the business. It’s now a Big Data numbers game ruled by instant response and measured in fractions of a percent. Are we doomed to mere assembly lines of offshore production and creative commoditization? Can ... Read more

$9.99 USD

Apathetic. Numb. Overwhelmed. Those aren’t consumers. They’re ad professionals. Radical shifts in advertising have reached a critical point — sucking craft, quality, and satisfaction out of the business. It’s now a Big Data numbers game ruled by instant response and measured in fractions of a percent. Are we doomed to mere assembly lines of offshore production and creative commoditization? Can
... Read more

The Power of Nice

How to Conquer the Business World With Kindness

by Linda Kaplan Thaler, Robin Koval ...

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In THE POWER OF NICE, through their own experiences and the stories of other people and businesses, they demonstrate ... Read more

Was $10.99 USD Now $4.99 USD

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In THE POWER OF NICE, through their own experiences and the stories of other people and businesses, they demonstrate
... Read more
Google Adwords - An Introduction | The Ulitimate Guide To The Many Opportunities for the Pay Per Click Professional: For Your Business & For Your Career!

by James Lynch ...

There is no time like the present to get into the Pay Per Click game.Whether you aspire to become a Search Engine Marketing PPC Professional or just want to learn more about Google AdWords Pay Per Click advertising to use it in your own business. PPC advertising can drive some really great - really targeted traffic to practically any website AND you can do it fairly inexpensively if you learn how ... Read more

Free

There is no time like the present to get into the Pay Per Click game.Whether you aspire to become a Search Engine Marketing PPC Professional or just want to learn more about Google AdWords Pay Per Click advertising to use it in your own business. PPC advertising can drive some really great - really targeted traffic to practically any website AND you can do it fairly inexpensively if you learn how
... Read more
Social Media Strategies

How To Break The Rules & Think Different To Create A Powerful Social Media Platform

by Phil Bowyer ...

Social Media Strategies is not like other social media books. If you are looking for a book to tell you to go get a blog, or create a Facebook Page, this isn't it. It's about breaking a few rules, thinking differently, and creating a social media platform that will work for you.This book will show you everything you need, with exercises at the end of each section, which when put together, will ... Read more

$0.99 USD

Social Media Strategies is not like other social media books. If you are looking for a book to tell you to go get a blog, or create a Facebook Page, this isn't it. It's about breaking a few rules, thinking differently, and creating a social media platform that will work for you.This book will show you everything you need, with exercises at the end of each section, which when put together, will
... Read more
Adland

Searching for the Meaning of Life on a Branded Planet

by James P. Othmer ...

James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea ... Read more

$12.99 USD

James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea
... Read more
The Golden Rules of Acquiring Wealth

by Samira Hadid ...

In the United States where there is more land than people, it is not at all difficult for persons in good health to make money. In this comparatively new field there are so many avenues of success open, so many vocations which are not crowded, that any person of either sex who is willing, at least for the time being, to engage in any respectable occupation that offers, may find lucrative ... Read more

$2.99 USD or Free with Kobo Plus

In the United States where there is more land than people, it is not at all difficult for persons in good health to make money. In this comparatively new field there are so many avenues of success open, so many vocations which are not crowded, that any person of either sex who is willing, at least for the time being, to engage in any respectable occupation that offers, may find lucrative
... Read more
Video Marketing Mayhem

by SoftTech ...

Learn How To Crush It With Online Video!If you are just starting to dabble in online video marketing, this is a very wise business decision. If you still are not sure if this is the right decision, check out these five reasons why you should be using online video marketing and what you stand to gain by making this decision.*** Your customers are spending their time watching videos*** Your ... Read more

$0.99 USD

Learn How To Crush It With Online Video!If you are just starting to dabble in online video marketing, this is a very wise business decision. If you still are not sure if this is the right decision, check out these five reasons why you should be using online video marketing and what you stand to gain by making this decision.*** Your customers are spending their time watching videos*** Your
... Read more
Business-to-Business Marketing

A step-by-step guide

by Mark Eardley ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

$9.99 USD

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to
... Read more
Why Is Your Name Upside Down?

Stories From a Life in Advertising

by David Oakley ...

Don't do things that people will remember. Do things that people will never forget. Like eating a fishing worm to make a point. Why is Your Name Upside Down? is a collection of hilariously entertaining stories from award-winning creative director David Oakley's adventures in advertising. For over 25 years, David has been creating provocative brand stories and experiences that people want to share. ... Read more

$4.99 USD or Free with Kobo Plus

Don't do things that people will remember. Do things that people will never forget. Like eating a fishing worm to make a point. Why is Your Name Upside Down? is a collection of hilariously entertaining stories from award-winning creative director David Oakley's adventures in advertising. For over 25 years, David has been creating provocative brand stories and experiences that people want to share.
... Read more
How I Made Over $42,000 in 1 Month Selling My Kindle eBooks

by Cheryl Kaye Tardif ...

UPDATED: 20/11/13 - NEW COVER! NOW CONTAINS OVER 130 LINKS TO SITES THAT WILL PROMOTE YOUR FREE EBOOK.#1 Marketing book specifically designed for Amazon's KDP Select program!In March 2012 one Canadian author boldly went where few have gone before—into the land of making real money with Amazon's KDP Select program.This is her story…My name is Cheryl Kaye Tardif and I am an international bestselling ... Read more

$5.99 USD or Free with Kobo Plus

UPDATED: 20/11/13 - NEW COVER! NOW CONTAINS OVER 130 LINKS TO SITES THAT WILL PROMOTE YOUR FREE EBOOK.#1 Marketing book specifically designed for Amazon's KDP Select program!In March 2012 one Canadian author boldly went where few have gone before—into the land of making real money with Amazon's KDP Select program.This is her story…My name is Cheryl Kaye Tardif and I am an international bestselling
... Read more
The Diagrams Book: 50 Ways to Solve Any Problem Visually

by Kevin Duncan ...

People find it difficult to express ideas and solve problems purely with words. They find it much easier to use diagrams. Distilled into this single, handy-sized volume are 50 of the most useful diagrams, which are used by consultants, academics, MBA students and smart managers globally to aid their problem-solving and thinking. Triangle and pyramids, grids and axes, timelines, flows and concepts, ... Read more

$13.41 USD

People find it difficult to express ideas and solve problems purely with words. They find it much easier to use diagrams. Distilled into this single, handy-sized volume are 50 of the most useful diagrams, which are used by consultants, academics, MBA students and smart managers globally to aid their problem-solving and thinking. Triangle and pyramids, grids and axes, timelines, flows and concepts,
... Read more
Jesus, the Salesman

How to Use the Awesome Power of Persuasion

by Klamm Magic ...

Learn how ad men make millions and Jesus changed the world, using these powerful persuasive techniques. Jesus: Salesman for God shows how the awesome power of advertising works in the media, how Jesus used these same sales techniques in the Bible, and how they can work miracles for you in everyday life. Discover how to get family, friends, and fellow workers to see and follow your point of view. ... Read more

$3.99 USD

Learn how ad men make millions and Jesus changed the world, using these powerful persuasive techniques. Jesus: Salesman for God shows how the awesome power of advertising works in the media, how Jesus used these same sales techniques in the Bible, and how they can work miracles for you in everyday life. Discover how to get family, friends, and fellow workers to see and follow your point of view.
... Read more

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“josh sklar”

Digital Doesn't Matter

People who read this also enjoyed

The Power of Nice

Google Adwords - An Introduction | The Ulitimate Guide To The Many Opportunities for the Pay Per Click Professional: For Your Business & For Your Career!

Social Media Strategies

Adland

The Golden Rules of Acquiring Wealth

Video Marketing Mayhem

Business-to-Business Marketing

Why Is Your Name Upside Down?

How I Made Over $42,000 in 1 Month Selling My Kindle eBooks

The Diagrams Book: 50 Ways to Solve Any Problem Visually

Jesus, the Salesman

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