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  • Food Truck: Simple Strategic Plan to Build and Maintain a Successful Mobile Business (How to Start a Mobile Food Business the Easy Way, From Business Plan and Startup to Profits and Scaling)

    by Joseph Lowry ...
    Food truck regulations and laws vary from state to state, so researching the legalities of your choice of business is crucial for your success. You want to make sure you comply with all the laws and regulations before you start your business.There are also many things to consider once you’ve started it. You need to know how to promote yourself, advertise, and get customers; come up with a menu ... Read more

    $2.99 USD or Free with Kobo Plus

  • The Epistle on Legal Theory

    Series Book 48 - Library of Arabic Literature
    A modern translation of a foundational document of Islamic jurisprudenceThe Epistle on Legal Theory is the oldest surviving Arabic work on Islamic legal theory and the foundational document of Islamic jurisprudence. Its author, Muhammad ibn Idris al-Shafi'i (d. 204/820), was the eponym of the Shafi'i school of legal thought, one of the four rites in Sunni Islam. This fascinating work offers the ... Read more

    $40.49 USD

  • The Epistle on Legal Theory

    A Translation of Al-Shafi'i's Risalah

    Series Book 42 - Library of Arabic Literature
    A modern translation of a foundational document of Islamic jurisprudenceThe Epistle on Legal Theory is the oldest surviving Arabic work on Islamic legal theory and the foundational document of Islamic jurisprudence. Its author, Muhammad ibn Idris al-Shafi'i (d. 204/820), was the eponym of the Shafi'i school of legal thought, one of the four rites in Sunni Islam. This fascinating work offers the ... Read more

    $12.39 USD

  • Innovations in Higher Education

    Igniting the Spark for Success

    Series series The ACE Series on Higher Education
    Rising costs and increasing global competition press institutions to do more with less. At the same time, deep budget cuts and a general social and political impatience have revived calls for reform in educational affordability, curriculum, and outcome measurement. Yet within this environment, a myriad of success stories are being forged among educational institutions, supporting industries, and ... Read more

    $67.29 USD

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  • In The Footsteps Of The Prophet : Lessons From The Life Of Muhammad

    by Tariq Ramadan ...
    Named by Time magazine as one of the 100 most important innovators of the century, Tariq Ramadan is a leading Muslim scholar, with a large following especially among young European and American Muslims. Now, in his first book written for a wide audience, he offers a marvelous biography of the Prophet Muhammad, one that highlights the spiritual and ethical teachings of one of the most influential ... Read more

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  • Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Third Edition

    123 eGuides, #2

    Series Book 2 - 123 eGuides
    This updated and revised Third Edition of this authoritative eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) ... Read more

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  • DK Essential Managers: Marketing Effectively

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    Series series DK Essential Managers
    Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information ... Read more

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  • Consumer-Centric Category Management

    How to Increase Profits by Managing Categories Based on Consumer Needs

    In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, ... Read more

    $50.00 USD

  • The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

    The planning guide marketers have relied on for two decades—updated and expandedFor more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop ... Read more

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  • Big Picture Strategy

    The Six Choices That Will Transform Your Business

    Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of ... Read more

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  • The Retail Innovation Toolkit

    42 Category Management Tools for Growth

    HOW TOdesign an enjoyable and/or efficient shopper experience.adapt your retail format to new societal trends while keeping the retail brand differentiating.energise supplier-retailer relationships and face the challenges ahead in an open and a collaborative way.Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. An abundance of ... Read more

    $25.49 USD