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Showing 1 - 12 of 12 results for “jorma larimo”
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  • Market Entry and Operational Decision Making in East-West Business Relationships

    by Jorma Larimo ...
    Understand the dynamics of East-West relationships in business to make better decisionsThe Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, ... Read more

    $110.99 USD

  • Contemporary Euromarketing

    Entry and Operational Decision Making

    Edited by Jorma Larimo ...
    Discover how European firms operate in the global marketplaceContemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international markets, with a special focus on international new ventures (INV) and born globals (BG). Academics and researchers working in Finland, Spain, Denmark, Italy, France, Portugal, and the Czech Republic ... Read more

    $132.99 USD

  • Value Creation in International Business

    Volume 2: An SME Perspective

    Edited by Svetla Marinova, Niina Nummela, Jorma Larimo ...
    Series series Business and Management (R0)
    The edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and developed economies, Volume 2 takes the perspective of small and medium sized enterprises and examines various approaches to value creation in the process of firm internationalization. Providing theoretical and ... Read more

    $89.09 USD

  • Value Creation in International Business

    Volume 1: An MNC Perspective

    Edited by Svetla Marinova, Jorma Larimo, Niina Nummela ...
    Series series Business and Management (R0)
    This edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Exploring value creation in the context of emerging and developed economies, Volume 1 takes the perspective of multinational firms and examines various modes of foreign market servicing varying from exporting to joint venture, mergers and acquisition and strategic ... Read more

    $89.09 USD

  • International Business and Emerging Economy Firms

    Volume II: European and African Perspectives

    Edited by Jorma A. Larimo, Marin A. Marinov, Svetla T. Marinova, Tiina Leposky ...
    Series series Business and Management (R0)
    How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Volume II examines internationalization from the ... Read more

    $89.09 USD

  • International Business and Emerging Economy Firms

    Volume I: Universal Issues and the Chinese Perspective

    Edited by Marin A. Marinov, Svetla T. Marinova, Jorma A. Larimo, Tiina Leposky ...
    Series series Business and Management (R0)
    How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the ... Read more

    $134.09 USD

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  • Public Sector Communication

    Closing Gaps Between Citizens and Public Organizations

    by Vilma Luoma-aho, María José Canel ...
    A comprehensive guide to future-proofing public sector communication and increasing citizen satisfactionHow to communicate with the citizens of the future? Why does public sector communication often fail? Public Sector Communication combines practical examples from around the world with the latest theoretical insights to show how communication can help bridge gaps that exist between public sector ... Read more

    $34.00 USD

  • The Future of Global Business

    A Reader

    Edited by Michael Czinkota, Ilkka Ronkainen ...
    In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.Editors Michael R. Czinkota and Ilkka A. Ronkainen use ... Read more

    $159.99 USD

  • Innovation Systems in Small Catching-Up Economies

    New Perspectives on Practice and Policy

    Edited by Elias G. Carayannis, Urmas Varblane, Tonu Roolaht ...
    Series series Business and Management (R0)
    In several parts of the world, countries are undergoing economic, social, and political transitions, enhanced and accelerated by the forces of globalization. These transition economies can serve as laboratories for understanding the innovation process. This volume features original theoretical and empirical research. It offers the first comprehensive view of innovation system development in the ... Read more

    $89.09 USD

  • Global Entrepreneurship

    Past, Present & Future

    Edited by Timothy M. Devinney, Gideon Markman, Torben Pedersen, Laszlo Tihanyi ...
    Series Book 29 - Advances in International Management
    The role that small- and medium-sized enterprises play in the economic development and growth of cities, regions and nations has been an increasing subject of debate and study for the last half century. This volume focuses on the opportunities and challenges that entrepreneurs and small- and medium-sized enterprises (SMEs) face in a world of global competition. The papers therein provide an ... Read more

    $175.49 USD

  • Foreign Direct Investment Inflows Into the South East European Media Market

    Towards a Hybrid Business Model

    by Zvezdan Vukanović ...
    Series series Business and Management (R0)
    This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting ... Read more

    $89.09 USD

  • Financial Environment and Business Development

    Proceedings of the 16th Eurasia Business and Economics Society Conference

    Edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can ...
    Series series Springer Nature Proceedings excluding Computer Science
    This volume focuses on the latest findings concerning financial environment research and the effects on business. Major topics addressed range from finance-driven globalization, contagion risk transmission, financial sustainability, and bank efficiency, to oil price shocks and spot prices research. Further topics include family business, business valuation, public sector development and business ... Read more

    $197.09 USD