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“jon m buchan”

Showing 1 - 12 of 12 results for “jon m buchan”
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  • The Content Marketing Strategy Guide

    by Jon M. Buchan ...
    I looked at all the other books on content marketing and they were filled with history lessons and industry charts and all sorts of fluff. I decided to write a succinct guide on what has worked for me. 6 years of trial and error and failures and successes distilled down into this guide. Pairs well with a Long Island Iced Tea. Enjoy. I've been told it's funny too. Bonus! ... Read more

    Free

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  • The New Rules of Retail

    Competing in the World's Toughest Marketplace

    by Robin Lewis, Michael Dart ...
    The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. ... Read more

    $12.99 USD

  • Where the Suckers Moon

    The Life and Death of an Advertising Campaign

    by Randall Rothenberg ...
    "For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991.As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg ... Read more

    Was $10.99 USD Now $4.99 USD

  • Power of foursquare (ENHANCED EBOOK)

    by Carmine Gallo ...
    Connect with Your Customers. Anytime. Anywhere.One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived?Foursquare is a social, mobile ... Read more

    $20.99 USD

  • How I Made Over $42,000 in 1 Month Selling My Kindle eBooks

    by Cheryl Kaye Tardif ...
    UPDATED: 20/11/13 - NEW COVER! NOW CONTAINS OVER 130 LINKS TO SITES THAT WILL PROMOTE YOUR FREE EBOOK.#1 Marketing book specifically designed for Amazon's KDP Select program!In March 2012 one Canadian author boldly went where few have gone before—into the land of making real money with Amazon's KDP Select program.This is her story…My name is Cheryl Kaye Tardif and I am an international bestselling ... Read more

    $5.99 USD or Free with Kobo Plus

  • Public Domain Turning Ideas to Dollars - Learn How to Quickly Profit

    by Thrivelearning Institute Library ...
    Intellectual property that is not covered by copyright laws belongs to the public domain. Therefore, it is open to everyone who deems to use it. …So? So you know what a public domain is and what it comprises, question is: WHAT NOW? What has this got to do with making money? The answer is…EVERYTHING. The knowledge of public domain works, blended well with good business savvy and sound ... Read more

    $0.99 USD

  • Sex in Advertising

    Perspectives on the Erotic Appeal

    Edited by Tom Reichert, Jacqueline Lambiase ...
    Series series Routledge Communication Series
    Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and ... Read more

    $70.99 USD

  • The Manipulators - Unmasking the Hidden Persuaders --- The Conspiracy To Make Us Buy

    by Jeffrey Robinson ...
    It wasn't by chance that the 1960s became "The Swinging '60s."Nor was it by chance that what happened on Madison Avenue in the years leading up to "The Mad Men" Decade --- when Vance Packard wrote "The Hidden Persuaders" --- and what has happened as a result of those years, has changed the world.This is a story about casting spells. About filling our heads with some catchy tune or a neat slogan ... Read more

    $6.99 USD or Free with Kobo Plus

  • Ads to Icons: How Advertising Succeeds in a Multimedia Age

    by Paul Springer ...
    Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social networks formed as a response to an advertising ... Read more

    $34.99 USD

  • The Digital Goldmine: What Every Business Needs to Know About Increasing Sales and Building Engagement Online

    by Leonard Tan ...
    The Digital Goldmine is an enriching go-to book that not only reveals the strategies and benefits of online marketing but also a very essential reality for businesses today:Advertising is not as we knew it years ago. It is an exceptionally fast-evolving discipline where being able to navigate the many evolving tactics and stay on top of them is the mark of a true marketing genius.Whether you are a ... Read more

    $9.99 USD

  • Podcast Advertising Works: How to Turn Engaged Audiences into Loyal Customers

    by Glenn Rubenstein ...
    Podcast advertising is an effective way to reach an engaged audience, and it can be a powerful way to deliver your message. In this book, podcast advertising expert Glenn Rubenstein offers insights and strategies for companies and individuals looking to get started in this lucrative, but relatively new form of advertising. Drawing on his years of experience, Glenn explains what podcast advertising ... Read more

    $0.99 USD or Free with Kobo Plus

  • Networking Nuggets

    by Andrea R. Nierenberg ...
    Networking Nuggets will help you connect with great people you need to know and reconnect with awesome people you already know.Turn the art of Networking and Relationship building into something you look forward to and enjoy:• Build on the strengths you already have• Find 10 extra minutes a day to network and nurture relationships• Connect and learn from 10 types of people• Give first-- the true ... Read more

    $1.99 USD or Free with Kobo Plus