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Top Series in United States

Showing 1 - 12 of 12 results for “jon cope”
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  • Fashion Promotion in Practice

    by Jon Cope, Dennis Maloney ...
    Series series Required Reading Range
    Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns.Offering crucial insights into the how and why of promotional practice, Fashion Promotion in ... Read more

    $47.99 USD

  • Creativity in PR and Communications

    Concepts and Practices for Innovation

    by Jon Cope, Stuart Mayell ...
    How can creativity drive effective public relations and communications in today's dynamic business environment?Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public relations and creative communication courses. It aligns directly with course outcomes by providing a structured, theory-led yet ... Read more

    $46.99 USD

  • Communicating Fashion Brands

    Theoretical and Practical Perspectives

    by Emily Huggard, Jon Cope ...
    This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful.Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and ... Read more

    $55.99 USD

  • Reconciliation, Healing, and Hope

    Sermons from Washington National Cathedral

    Edited by Jan Naylor Cope ...
    Powerful sermons from Washington National Cathedral that inspire and a foreword by John Meacham.Through their sermons, Cathedral clergy and guest preachers such as Jon Meacham, Kelly Brown Douglas, and Presiding Bishop Michael B. Curry share inspiring words. Collectively, they offer lasting guidance for difficult times, reinforcing that even in the midst of loss and chaos, God is at work among us, ... Read more

    $11.99 USD or Free with Kobo Plus

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  • Rotman on Design

    The Best on Design Thinking from Rotman Magazine

    Edited by Roger Martin, Karen Christensen ...
    Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer ... Read more

    $44.99 USD

  • Design: A Business Case

    Thinking, Leading, and Managing by Design

    by Brigitte Borja de Mozota, Steinar Valade-Amland ...
    Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills–to bridge mind and matter, image and identity.Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and ... Read more

    $12.99 USD

  • Advertising and Promotion

    by Chris Hackley, Rungpaka Amy Hackley ...
    Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in ... Read more

    $104.99 USD

  • Website Branding for Small Businesses

    Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community

    by Nathalie Nahai ...
    With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws ... Read more

    $13.99 USD

  • Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

    by Tim Brown ...
    In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Read more

    $20.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Making Questions Work

    A Guide to How and What to Ask for Facilitators, Consultants, Managers, Coaches, and Educators

    by Dorothy Strachan ...
    This book is an invaluable desk reference for facilitators, leaders, coaches and anyone who wants to engage in more effective learning and decision-making conversations. It offers over 1700 rich questions that you can borrow or adapt to improve your inquiry skills, and provides clear frameworks that point to when, where, and why particular questions are most useful. ... Read more

    $50.00 USD

  • This is Service Design Thinking

    Basics-Tools-Cases

    Edited by Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Read more

    $28.99 USD

  • Organization Theory

    by Ann L Cunliffe ...
    Series series SAGE Course Companions series
    The SAGE Course Companion on Organization Theory is an accessible introduction to a challenging subject area. This book helps readers to extend their understanding of theories and make the connection between them and organizational practice. It will enhance their thinking skills in line with course requirements and provides support on how to revise for exams and prepare for and write assessed ... Read more

    $56.99 USD