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Consumer Culture Theory

Edited by John Schouten, Diane Martin, Russell W. Belk ...

Series Book 16 - Research in Consumer Behavior
The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine ... Read more

$147.59 USD

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine
... Read more

The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

by Clotaire Rapaille ...

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed ... Read more

$14.99 USD

Also available as: Audiobook

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed
... Read more

Also available as: Audiobook
Stick with It

A Scientifically Proven Process for Changing Your Life—for Good

by Sean D. Young ...

This #1 Wall Street Journal– bestselling guide presents scientifically proven strategies for altering bad behaviors— forever.Whether it's absent-minded mistakes at work, a weakness for junk food, a smart phone addiction, or a lack of exercise, everyone has some bad habit or behavior that they'd like to change. But wanting to change and actually doing it—and sticking with it—are two very different ... Read more

$20.89 USD or Free with Kobo Plus

Also available as: Audiobook

This #1 Wall Street Journal– bestselling guide presents scientifically proven strategies for altering bad behaviors— forever.Whether it's absent-minded mistakes at work, a weakness for junk food, a smart phone addiction, or a lack of exercise, everyone has some bad habit or behavior that they'd like to change. But wanting to change and actually doing it—and sticking with it—are two very different
... Read more

Also available as: Audiobook
Predictive Analytics

The Power to Predict Who Will Click, Buy, Lie, or Die

by Eric Siegel ...

"Mesmerizing & fascinating..." **—**The Seattle Post-Intelligencer"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.comAward-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predic... ... Read more

$17.00 USD

"Mesmerizing & fascinating..." **—**The Seattle Post-Intelligencer"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.comAward-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predic...
... Read more
The Bipolar II Disorder Workbook

Managing Recurring Depression, Hypomania, and Anxiety

by Stephanie McMurrich Roberts, PhD, Louisa Grandin Sylvia, PhD, Noreen A. Reilly-Harrington, PhD ...

Most people have heard of bipolar disorder, a mental health condition that is marked by manic episodes and periods of intense depression. Bipolar II disorder differs from bipolar I in that sufferers may never experience a full manic episode, although they may experience periods of high energy and impulsiveness (hypomania), as well as depression and anxiety. If you have been diagnosed with bipolar ... Read more

$13.19 USD

Most people have heard of bipolar disorder, a mental health condition that is marked by manic episodes and periods of intense depression. Bipolar II disorder differs from bipolar I in that sufferers may never experience a full manic episode, although they may experience periods of high energy and impulsiveness (hypomania), as well as depression and anxiety. If you have been diagnosed with bipolar
... Read more
Business Gamification For Dummies

by Kris Duggan, Kate Shoup ...

The easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience ... Read more

$16.00 USD

The easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience
... Read more
Behavioural Economics

A Very Short Introduction

by Michelle Baddeley ...

Series series Very Short Introductions
Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the ... Read more

$7.99 USD

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the
... Read more
Youtility for Real Estate

Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

by Jay Baer, Erica Campbell Byrum ...

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... Read more

$2.99 USD

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently
... Read more
Elite China

Luxury Consumer Behavior in China

by Pierre Xiao Lu ...

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to ... Read more

$22.99 USD

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to
... Read more
Behavioural Economics And Policy Design: Examples From Singapore

by Donald Low ...

Analysts of government have frequently noted how Singapore's policies are grounded in rigorous economics thinking. Policies are designed to be economically efficient even if they are not always popular. This pioneering book takes a different approach. It aims to demonstrate how successful policies in Singapore have integrated conventional economic principles with insights from the emerging field ... Read more

$27.59 USD

Analysts of government have frequently noted how Singapore's policies are grounded in rigorous economics thinking. Policies are designed to be economically efficient even if they are not always popular. This pioneering book takes a different approach. It aims to demonstrate how successful policies in Singapore have integrated conventional economic principles with insights from the emerging field
... Read more
Why People Buy

Motivation Research and Its Successful Application

by Louis Cheskin ...

Series Book 3 - Rebel Reads
There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, the color, or ads about the product that the consumer might have seen? In this 1959 classic, Cheskin answers these and many other questions by presenting his insights into human motivation as expressed ... Read more

$16.59 USD

There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, the color, or ads about the product that the consumer might have seen? In this 1959 classic, Cheskin answers these and many other questions by presenting his insights into human motivation as expressed
... Read more
The Aisles Have Eyes

How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

by Joseph Turow ...

The author of Media Today offers "a trenchant, timely, and troubling account of [retailers'] data-mining, in-store tracking, and predictive analytics" ( The Philadelphia Inquirer).By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it ... Read more

$12.99 USD or Free with Kobo Plus

Also available as: Audiobook

The author of Media Today offers "a trenchant, timely, and troubling account of [retailers'] data-mining, in-store tracking, and predictive analytics" ( The Philadelphia Inquirer).By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it
... Read more

Also available as: Audiobook

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Research in Consumer Behavior

Consumer Culture Theory

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The Culture Code

Stick with It

Predictive Analytics

The Bipolar II Disorder Workbook

Business Gamification For Dummies

Behavioural Economics

Youtility for Real Estate

Elite China

Behavioural Economics And Policy Design: Examples From Singapore

Why People Buy

The Aisles Have Eyes

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