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“john fuggles”

Showing 1 - 12 of 12 results for “john fuggles”
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  • Sales Is a Team Sport

    Aligning the Players With the Playbook

    by John Fuggles ...
    We see teamwork in every sphere of business, so why should sales be any different?Sales is a critical part of any business, whether it’s for survival or to grow and scale. Often salespeople are seen as independent hunters and farmers working to serve their company, but that would be wrong. Salespeople may be the tip of the spear when it comes to winning business, but great sales success is built ... Read more

    $12.99 USD

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  • The Ultimate Question 2.0 (Revised and Expanded Edition)

    How Net Promoter Companies Thrive in a Customer-Driven World

    by Fred Reichheld ...
    In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a ... Read more

    $25.19 USD or Free with Kobo Plus

  • Never Cold Call Again

    Achieve Sales Greatness Without Cold Calling

    by Frank J. Rumbauskas Jr. ...
    "Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold ... Read more

    $12.00 USD

  • Analytics at Work

    Smarter Decisions, Better Results

    by Thomas H. Davenport, Jeanne G. Harris, Robert Morison ...
    Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were ... Read more

    $25.19 USD or Free with Kobo Plus

  • The Marketing Agency Blueprint

    The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

    by Paul Roetzer ...
    Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and ... Read more

    $27.00 USD

  • Start at the End

    How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

    by David Lavinsky ...
    Re-focus your business plan and achieve the success your business deservesBusiness owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business ... Read more

    $16.00 USD

  • Big Data Marketing

    Engage Your Customers More Effectively and Drive Value

    by Lisa Arthur ...
    Leverage big data insights to improve customer experiences and insure business successMany of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the ... Read more

    $18.00 USD

  • Partnership Marketing

    How to Grow Your Business and Transform Your Brand Through Smart Collaboration

    by Ron Kunitzky ...
    Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue ... Read more

    $29.99 USD

  • The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers

    by Reza Soudagar, Vinay Iyer, Volker Hildebrand ...
    “This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve spent way too much time reading this endorsement. Read the book instead. It’s so worth it.”—Paul Greenberg, author of ... Read more

    $31.69 USD

  • ROI of Social Media

    How to Improve the Return on Your Social Marketing Investment

    by Guy Powell, Steven Groves, Jerry Dimos ...
    How to Improve the Return on Your Social Marketing InvestmentThis book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this ... Read more

    $26.00 USD

  • Go To Market Strategy

    by Lawrence Friedman ...
    In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning ... Read more

    $87.99 USD

  • Project Management In A Week

    How To Manage A Project In Seven Simple Steps

    by Martin Manser ...
    The ability to manage a project successfully is crucial to anyone who wants to advance their career.Written by Martin Manser, a leading expert on project management as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to run a project successfully from start to finish.The highly motivational 'in a week' structure of the book provides ... Read more

    Was $3.99 USD Now $2.99 USD