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Showing 1 - 12 of 12 results for “john dimarco”
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  • Guide to Product Innovation in Entrepreneurship

    by John DiMarco ...
    Series series SAGE Works
    In today′s competitive landscape, launching a successful new product or service requires more than just a good idea and theoretical premises to follow. It demands a blend of creativity, design thinking, and strategic execution. This book bridges that gap, offering a practical guide that combines design methodologies with actionable creativity frameworks for successful product development.Aspiring ... Read more

    $71.99 USD

  • Essential Mass Communication

    Convergence, Culture, and Media Literacy

    by John DiMarco ...
    Helps students develop the ability to analyze culture and utilize media literacy techniques, provides the core skills necessary to succeed in a communications careerEssential Mass Communication helps students build a strong understanding of communication theory, mass communication technology, information studies, and mass communication practices. Offering an expanded view of the field, this ... Read more

    $51.00 USD

  • Cardiac Electrophysiology

    Clinical Case Review

    Edited by Andrea Natale, Amin Al-Ahmad, Paul J. Wang, John DiMarco ...
    Series series Medicine (R0)
    Clinical cardiac electrophysiology is one of the most rapidly expanding fields in cardiology. There are currently no comprehensive case based books in this field. A Case Review of Cardiac Electrophysiology is a case based review of cardiac electrophysiology. The aim of this book is to provide a comprehensive case based review of cardiac electrophysiology. It will include implantable device cases ... Read more

    $152.09 USD

  • Communications Writing and Design

    The Integrated Manual for Marketing, Advertising, and Public Relations

    by John DiMarco ...
    Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principlesReaders learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and ... Read more

    $36.00 USD

  • Digital Design for Print and Web

    An Introduction to Theory, Principles, and Techniques

    by John DiMarco ...
    The all-inclusive guide—from theory to practice—for print and Web designAny well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy.By combining basic theory with hands-on technique, Digital Design for Print and ... Read more

    $67.00 USD

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  • Org Design for Design Orgs

    Building and Managing In-House Design Teams

    by Peter Merholz, Kristin Skinner ...
    Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most ... Read more

    $24.49 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Attention Merchants

    The Epic Scramble to Get Inside Our Heads

    by Tim Wu ...
    **From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time."Dazzling." —Financial Times**Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ... Read more

    $10.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Big Bim Little Bim - the Practical Approach to Building Information Modeling - Integrated Practice Done the Right Way!

    by Finith Jernigan ...
    The breakthrough book BIG BIM little bim gives practical approaches that architects, engineers, owners, educators, students and builders can understand and apply today. Based on twenty years of successful integrated projects, this book will help you to cut through the hype to achieve clarity about integrated practice and building information modeling. ... Read more

    $9.99 USD or Free with Kobo Plus

  • Move Fast and Break Things

    How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy

    by Jonathan Taplin ...
    A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age.Move Fast and Break Things is the riveting account of a small group of libertarian entrepreneurs who in the 1990s began to hijack the original decentralized vision of the Internet, in the ... Read more

    $11.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Understanding E-Commerce Marketing: Strategy, Form, Function, Psychology and Future

    by Paul Finlayson, Jonah Cuna ...
    This textbook is an up-to-date examination of the rise of e-commerce. It focuses on B2C and examines best practices and strategies for developing mobile and e-commerce sites. The text also examines the psychology and underpinnings of e-commerce success and looks at this business channel's most likely future directions. ... Read more

    $42.00 USD or Free with Kobo Plus

  • Business Gamification For Dummies

    by Kris Duggan, Kate Shoup ...
    The easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience ... Read more

    $16.00 USD

  • Lean Product Management

    Successful products from fuzzy business ideas

    by Mangalam Nandakumar ...
    A guide to product management exploring the best practices: identifying the impact-driven product, planning for success, setting up and measuring time-bound metrics, and developing a lean product roadmap.Key FeaturesIdentifying Impact-Driven ProductsInvesting in Key Business OutcomesValue mapping to maintain a lean product backlogUtilizing time-bound product metricsEliminating process wasteBook ... Read more

    $26.59 USD or Free with Kobo Plus