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Data Reimagined

Building Trust One Byte at a Time

by Jodi Daniels, Justin Daniels ...

Number four Wall Street Journal best seller, USA Today top 100 best seller, number 1 Barnes & Noble best seller, and number 1 Amazon best sellerYour customers face a harsh reality as consumers today: from the supermarket to the coffee shop, personal data is part of most transactional exchanges. Despite your company's best efforts, customer privacy and security is at stake, every p... ... Read more

$0.99 USD

Number four Wall Street Journal best seller, USA Today top 100 best seller, number 1 Barnes & Noble best seller, and number 1 Amazon best sellerYour customers face a harsh reality as consumers today: from the supermarket to the coffee shop, personal data is part of most transactional exchanges. Despite your company's best efforts, customer privacy and security is at stake, every p...
... Read more

Technically Wrong

Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech

by Sara Wachter-Boettcher ...

“An entertaining romp that tells us where and why the tech industry, once America’s darling, went wrong, and what it might do to recover its good graces.” —Tim Wu, author of The Master SwitchBuying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us realize just how many oversights, biases, and downright ethical nightmares ... Read more

$11.69 USD

Also available as: Audiobook

“An entertaining romp that tells us where and why the tech industry, once America’s darling, went wrong, and what it might do to recover its good graces.” —Tim Wu, author of The Master SwitchBuying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us realize just how many oversights, biases, and downright ethical nightmares
... Read more

Also available as: Audiobook
Subscribed

Why the Subscription Model Will Be Your Company's Future - and What to Do About It

by Tien Tzuo, Gabe Weisert ...

A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning.Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate ... Read more

Was $13.99 USD Now $4.99 USD

Also available as: Audiobook

A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning.Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate
... Read more

Also available as: Audiobook
Harness the Business Writing Process

Fourth Edition: Email -- Letters -- Proposals & Reports -- Media Releases -- Web Content

by Paul Lima ...

Harness the Business Writing Process: E-mail – Letters – Proposals – Reports – Media Releases – Web Content. Ideal for anyone who has to write email, letters, proposals, reports, and web content. Do you find yourself feeling blank when you face the blank page? Do you have a lot to say but don't know where to, or how to, start? Do you suspect your writing tends to go on too long and is not as ... Read more

Was $10.49 USD Now $4.00 USD or Free with Kobo Plus

Harness the Business Writing Process: E-mail – Letters – Proposals – Reports – Media Releases – Web Content. Ideal for anyone who has to write email, letters, proposals, reports, and web content. Do you find yourself feeling blank when you face the blank page? Do you have a lot to say but don't know where to, or how to, start? Do you suspect your writing tends to go on too long and is not as
... Read more
Women in Tech

Take Your Career to the Next Level with Practical Advice and Inspiring Stories

by Tarah Wheeler ...

“Jam packed with insights from women in the field,” this is an invaluable career guide for the aspiring or experienced female tech professional (Forbes).As the CEO of a startup, Tarah Wheeler is all too familiar with the challenges female tech professionals face on a daily basis. That’s why she’s teamed up with other high-achieving women within the field—from entrepreneurs and analysts to elite ... Read more

$11.99 USD

“Jam packed with insights from women in the field,” this is an invaluable career guide for the aspiring or experienced female tech professional (Forbes).As the CEO of a startup, Tarah Wheeler is all too familiar with the challenges female tech professionals face on a daily basis. That’s why she’s teamed up with other high-achieving women within the field—from entrepreneurs and analysts to elite
... Read more
Come Up for Air

How Teams Can Leverage Systems and Tools to Stop Drowning in Work

by Nick Sonnenberg ...

Wall Street Journal Bestseller!The practical guide to go from “drowning in work” to freeing up an extra business day per week for everyone on your team.“There just aren’t enough hours in the day to get everything done!” Sound familiar? Forget the old concepts of time management and the hustle culture of working until you burn out. You and your entire team can get more done, in far fewer hours, ... Read more

$14.99 USD or Free with Kobo Plus

Also available as: Audiobook

Wall Street Journal Bestseller!The practical guide to go from “drowning in work” to freeing up an extra business day per week for everyone on your team.“There just aren’t enough hours in the day to get everything done!” Sound familiar? Forget the old concepts of time management and the hustle culture of working until you burn out. You and your entire team can get more done, in far fewer hours,
... Read more

Also available as: Audiobook
201 Killer Cover Letters Third Edition

by Sandra Podesta, Andrea Paxton ...

THE BESTSELLING GUIDE TO WRITING COVER LETTERS THAT MAKE YOU STAND OUT FROM THE COMPETITIONWith hundreds of ready-to-download letters--updated with strategies for networking online, social media, and responding to Internet job postings."Wow, wow, and wow! Letters like these are what I want to see; they help me get to know the person immediately and create a very positive impression." -- Melissa ... Read more

$14.29 USD

THE BESTSELLING GUIDE TO WRITING COVER LETTERS THAT MAKE YOU STAND OUT FROM THE COMPETITIONWith hundreds of ready-to-download letters--updated with strategies for networking online, social media, and responding to Internet job postings."Wow, wow, and wow! Letters like these are what I want to see; they help me get to know the person immediately and create a very positive impression." -- Melissa
... Read more
The New Kingmakers

How Developers Conquered the World

by Stephen O'Grady ...

The New Kingmakers documents the rise of the developer class, and provides strategies for companies to adapt to the new technology landscape. From recruiting to retention, it provides a playbook to work more efficiently and effectively with the most important members of your organization. ... Read more

$6.29 USD

The New Kingmakers documents the rise of the developer class, and provides strategies for companies to adapt to the new technology landscape. From recruiting to retention, it provides a playbook to work more efficiently and effectively with the most important members of your organization.
... Read more
How to Be a Successful MOOC Student

by Maggie Sokolik, Dorothy Zemach ...

MOOCs – Massive Open Online Courses – enable students around the world to take university courses online. This guide, by the instructors of edX’s most successful MOOC in 2013-2014, Principles of Written English (based on both enrollments and rate of completion), advises current and future students how to get the most out of their online study, covering areas such as what types of courses are ... Read more

$2.99 USD or Free with Kobo Plus

MOOCs – Massive Open Online Courses – enable students around the world to take university courses online. This guide, by the instructors of edX’s most successful MOOC in 2013-2014, Principles of Written English (based on both enrollments and rate of completion), advises current and future students how to get the most out of their online study, covering areas such as what types of courses are
... Read more
CRM at the Speed of Light, Fourth Edition

Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers

by Paul Greenberg ...

Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work.Written by ... Read more

$39.59 USD

Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work.Written by
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Outbounding

Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads

by William Miller ...

Sometimes, sales organizations rely too heavily only on inbound lead generation. However, when the inbound leads dry up and marketing efforts stop yielding results, the need for outbound activity becomes more crucial than ever.Many companies have let their sales people devolve into an order-taking, customer “farming” team where the focus is following up on inbound leads or just trying to upsell ... Read more

$8.99 USD

Also available as: Audiobook

Sometimes, sales organizations rely too heavily only on inbound lead generation. However, when the inbound leads dry up and marketing efforts stop yielding results, the need for outbound activity becomes more crucial than ever.Many companies have let their sales people devolve into an order-taking, customer “farming” team where the focus is following up on inbound leads or just trying to upsell
... Read more

Also available as: Audiobook
Swiped

How to Protect Yourself in a World Full of Scammers, Phishers, and Identity Thieves

by Adam Levin ...

Identity fraud happens to everyone. So what do you do when it's your turn?Increasingly, identity theft is a fact of life. We might once have hoped to protect ourselves from hackers with airtight passwords and aggressive spam filters, and those are good ideas as far as they go. But with the breaches of huge organizations like Target, AshleyMadison.com, JPMorgan Chase, Sony, Anthem, and even the US ... Read more

$11.99 USD

Also available as: Audiobook

Identity fraud happens to everyone. So what do you do when it's your turn?Increasingly, identity theft is a fact of life. We might once have hoped to protect ourselves from hackers with airtight passwords and aggressive spam filters, and those are good ideas as far as they go. But with the breaches of huge organizations like Target, AshleyMadison.com, JPMorgan Chase, Sony, Anthem, and even the US
... Read more

Also available as: Audiobook

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