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jeff sauro

Showing 1 - 12 of 12 results for “jeff sauro
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  • Quantifying the User Experience

    Practical Statistics for User Research

    Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, ... Read more

    $49.49 USD

  • Customer Analytics For Dummies

    by Jeff Sauro ...
    The easy way to grasp customer analyticsEnsuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business ... Read more

    $21.00 USD

  • Quantifying the User Experience

    Practical Statistics for User Research

    Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify ... Read more

    $44.99 USD

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  • Everything Is Miscellaneous

    The Power of the New Digital Disorder

    A provocative exploration of how the digital revolution is radically changing the way we make sense of our lives.Human beings are information omnivores: we are constantly collecting, labeling, and organizing data. But the ongoing shift from the physical to the digital is mixing, burning, and ripping our lives apart. In the past, everything had its one place—the physical world demanded it—but now ... Read more

    $3.99 USD

  • Shiny Objects

    Why We Spend Money We Don't Have in Search of Happiness We Can't Buy

    In Shiny Objects, a cross between In Praise of Slowness and The Tipping Point, consumer behavior expert Professor James A. Roberts takes us on a tour of America's obsession with consumerism—pointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions.Roberts gives practical advice for how to correct the materialistic trends in our lives which lock us ... Read more

    $2.99 USD or Free with Kobo Plus

  • Complexity Avalanche

    Overcoming the Threat to Technology Adoption

    by J. B. Wood ...
    Most customers struggle to keep up, and usually settle for far less value than they could (and should) get from their technology purchases. Unfortunately, most tech companies today lack an effective plan for driving customer success. A new business model for the tech industry is needed, one that requires radically different thinking about the future of services, sales, R&D priorities, and how ... Read more

    $9.89 USD or Free with Kobo Plus

  • The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age

    The New York Times Science Bestseller from Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the USWhile modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare’s ills.But medicine stubbornly resisted ... Read more

    $16.19 USD

  • Curing Affluenza

    How to Buy Less Stuff and Save the World

    Affluenza has not just changed the world, it has also changed the way we see the world. Short of money? Borrow some. Caught in the rain? Buy an umbrella. Thirsty? Buy a bottle of water and throw the bottle away. Our embrace of “convenience” and our acceptance of our inability to plan ahead is an entirely new way of thinking, and over the past seventy years we have built a new and different ... Read more

    $16.59 USD

  • Consumer Republic

    Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

    by Bruce Philp ...
    Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a ... Read more

    $13.99 USD

  • Reality Mining

    Using Big Data to Engineer a Better World

    A look at how Big Data can be put to positive use, from helping users break bad habits to tracking the global spread of disease.Big Data is made up of lots of little data: numbers entered into cell phones, addresses entered into GPS devices, visits to websites, online purchases, ATM transactions, and any other activity that leaves a digital trail. Although the abuse of Big Data—surveillance, ... Read more

    $15.99 USD

  • Observing the User Experience

    A Practitioner's Guide to User Research

    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created. Filled with real-world experience and a wealth of practical ... Read more

    $62.99 USD

  • Consumed

    How We Buy Class in Modern Britain

    by Harry Wallop ...
    ‘Harry Wallop is one of the sharpest and funniest journalists writing in Britain today. He has an instinct for the killer detail that truly brings a story to life.' – Jay RaynerThis is the story of how we became defined by what we consume.Discover what the thickness of froth on your morning coffee or where you buy your jeans really says about you, and the role of retailers and big business in this ... Read more

    $0.99 USD