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“jeff lawson”

Showing 1 - 7 of 7 results for “jeff lawson”
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  • Ask Your Developer

    How to Harness the Power of Software Developers and Win in the 21st Century

    by Jeff Lawson ...
    Jeff Lawson, developer turnedCEO of Twilio (one of BloombergBusinessweek's Top 50 Companies to Watch in 2021),creates*a new* playbook for unleashing the full potential of software developers in any organization, showing how to help managementutilize this coveted and valuable workforce to enablegrowth, solve a wide range of business problems, and drive digital tran... ... Read more

    $21.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Audiobook

    Ask Your Developer

    How to Harness the Power of Software Developers and Win in the 21st Century

    by Jeff Lawson ...
    Narrated by Jeff Lawson ...

    Unabridged

    9 hours 1 min

    Jeff Lawson, developer turnedCEO of Twilio (one of BloombergBusinessweek's Top 50 Companies to Watch in 2021),creates*a new* playbook for unleashing the full potential of software developers in any organization, showing how to help managementutilize this coveted and valuable workforce to enablegrowth, solve a wide range of business problems, and drive digital tran... ... Read more

    $28.99 USD

    Also available as: eBook

    Also available as: eBook

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  • Audiobook

    Loved

    How to Rethink Marketing for Tech Products

    by Martina Lauchengco ...
    Narrated by Martina Lauchengco ...

    Unabridged

    6 hours 56 min

    The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to ... Read more

    $19.99 USD

    Also available as: eBook

    Also available as: eBook

  • Team Topologies, 2nd Edition

    Organizing Business and Technology for Fast Flow of Value

    by Matthew Skelton, Manuel Pais ...
    The 2nd Edition of the widely successful Team Topologies, now updated with new case studies and a new foreword and afterword from the authorsEmpowered teams—augmented by technology—are essential for any organization to deliver value continuously and sustainably. But how do you build the best team organization for your specific goals, culture, and needs?Team Topologies offers a practical, adaptive ... Read more

    Was $14.99 USD Now $2.99 USD

  • Empowered

    Ordinary People, Extraordinary Products

    by Marty Cagan ...
    Series series Silicon Valley Product Group
    What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people ... Read more

    $19.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • SAFe 5.0 Distilled

    Achieving Business Agility with the Scaled Agile Framework

    by Richard Knaster, Dean Leffingwell ...
    SAFe® 5.0: The World's Leading Framework for Business Agility"Those who master large-scale software delivery will define the economic landscape of the twenty-first century. SAFe 5.0 is a monumental release that I am convinced will be key in helping countless enterprise organizations succeed in their shift from project to product."–Dr. Mik Kersten, CEO of Tasktop and author of the book Project to ... Read more

    $34.19 USD

  • The Art of Avoiding a Train Wreck: Tips and Tricks for Launching Safe Agile Release Trains

    by Em Campbell-Pretty, Adrienne L. Wilson ...
    In The ART of Avoiding a Train Wreck, Em and Adrienne share their “trade secrets” for launching and operating powerful and effective Agile Release Trains. There's a lot at stake when launching an Agile Release Train. When taking on an Enterprise Lean-Agile Transformation you only get one shot at a first impression. Runaway trains are expensive. Money gets wasted, time gets lost and the ... Read more

    $9.89 USD