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jeff lanza

Showing 1 - 12 of 12 results for “jeff lanza
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  • Pistols to Press: Lessons on Communication From an FBI Agent and Spokesman

    by Jeff Lanza ...
    Retired FBI Agent and author Jeff Lanza discusses his latest book. "Pistols to Press" is about Jeff Lanza's career as an FBI Special Agent and his transition to one of the Bureau's most widely recognized and effective spokesman. The delightful anecdotes - how he dealt with likes of Larry King and Connie Chung - provide powerful lessons to help the reader become a more effective communicator.Jeff ... Read more

    $9.99 USD or Free with Kobo Plus

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  • Internal Communications

    A Manual for Practitioners

    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    $41.99 USD

  • The SAGE Handbook of Public Relations

    Edited by Robert L. Heath ...
    An unparalleled guide to the theory and practice of public relationsReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.Key FeaturesPresents major theories in the words of the leading ... Read more

    $140.99 USD

  • Agile PR

    Expert Messaging in a Hyper-Connected, Always-On World

    Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes.Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how ... Read more

    $9.99 USD

  • Brand Psychology

    Consumer Perceptions, Corporate Reputations

    Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. ... Read more

    $43.99 USD

  • Public Relations

    A Practical Approach

    by Ellen Gunning ...
    Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectivesIllustrates new examples, case studies, quotations, and current trends from established practices in IrelandIntroduces all specialist areas of PR such as sponsorship, corporate image, crisis management, financial PR, etc. concluding with a future industry analysis for each ... Read more

    $20.99 USD or Free with Kobo Plus

  • Understanding E-Government

    Information Systems in Public Administration

    Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics claim, however, that ICTs’ potential for democratic renewal is hampered by ancient assumptions of ... Read more

    $72.99 USD

  • French Management

    Elitism in Action

    This fascinating book is an account of management in the contemporary French business world. The formal nature of work relations and the rituals of French business life are analyzed and set against the role of senior executives, and the book looks at the corporate culture of four leading, but very different companies* Michelin* L'Air Liquide* L'Oreal* Carrefour.Also included is an examination of ... Read more

    $126.99 USD

  • 42 Rules of Social Media for Small Business

    42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.From ... Read more

    $11.99 USD

  • The Theory and Philosophy of Organizations

    Critical Issues and New Perspectives

    Edited by John Hassard, Denis Pym ...
    The Theory and Philosophy of Organizations makes a major contribution to the debate on the status of organizational theory as a discipline. The volume is divided into three sections exploring issues under the headings `theory', `anasis' and `philosophy'. In each, the limitations of `traditional' or `scientific' organizational paradigms are illuminated and new forms of interpretation offered. ... Read more

    $70.99 USD

  • Humanizing the Web

    Change and Social Innovation

    Series series Business and Management (R0)
    Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Presents concepts that will help readers understand why the web evolved as it did, what is going on right now, and what will happen next. ... Read more

    $40.99 USD

  • Reputation Management

    Revised Edition

    by Elearn ...
    Series series Management Extra
    Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics.Titles in the series:* Business Environment* Change Management* Development for High Performance* Effective Communications* Financial Management* ... Read more

    $66.99 USD