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Top Series in United States

Showing 1 - 12 of 12 results for “jean jacques lambin”
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  • Changing Market Relationships in the Internet Age

    by Jean-Jacques Lambin ...
    Series series Hors collections
    This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today’s economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with ... Read more

    $14.99 USD

  • Market-Driven Management

    Strategic and Operational Marketing

    by Jean-Jacques Lambin, Isabelle Schuiling ...
    Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process.Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges ... Read more

    $89.99 USD

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  • Jab, Jab, Jab, Right Hook

    How to Tell Your Story in a Noisy Social World

    by Gary Vaynerchuk ...
    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media ... Read more

    $10.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • What's Yours Is Mine

    Against the Sharing Economy

    by Tom Slee ...
    the tech revolution is not a complete triumph: here, from a tech insider, is an informed critique of the sharing economyammunition for growing number of critics of "disruptive" technologywithout store sales, this book has garnered serious attention (and sold more than 2,000 copies)Slee's data has been cited extensively in many places, among them the NY TimesPushing hard for radio media interviews ... Read more

    $8.99 USD

  • Successful Analytics ebook 2

    Gain Business Insights By Managing Google Analytics

    by Brian Clifton ...
    This new book from the acclaimed author of Advanced Web Metrics puts you in control of your data showing you how to be successful in your organization. This book is for you if you are: - a digital analyst working with Google Analytics and wishing to go to the next level of your career. - a manager of data who needs a solid understanding of best practice website measurement, the capabilities of ... Read more

    $9.99 USD or Free with Kobo Plus

  • Inbound Marketing and SEO

    Insights from the Moz Blog

    by Rand Fishkin, Thomas Høgenhaven ...
    Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks ... Read more

    $20.00 USD

  • Complete B2B Online Marketing

    by William Leake, Lauren Vaccarello, Maura Ginty ...
    Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the ... Read more

    $24.00 USD

  • The Truth Machine

    The Blockchain and the Future of Everything

    by Michael J. Casey, Paul Vigna ...
    "Views differ on bitcoin, but few doubt the transformative potential of Blockchain technology. The Truth Machine is the best book so far on what has happened and what may come along. It demands the attention of anyone concerned with our economic future." —Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus at Harvard, Former Treasury SecretaryFrom Michael J. Casey and ... Read more

    Was $12.99 USD Now $2.99 USD or Free with Kobo Plus

  • Mobile Marketing For Dummies

    by Michael Becker, John Arnold ...
    Straightforward advice on building and launching a mobile marketing planMobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains ... Read more

    $16.99 USD

  • Blockchain: How to Safely Create Stable and Long-term Passive Income by Investing in Bitcoin

    Cryptocurrency Revolution, #2

    by Anthony Heston ...
    Series Book 2 - Cryptocurrency Revolution
    Would you like to have a new passive income stream that makes money while you sleep?Most people haven't realized the global economy shifting power that cryptocurrencies have, while smart investors have been following them closely for a while now.We've all heard about how Bitcoin shocked the world by skyrocketing in value over a short period of time.Making safe digital investments has never been so ... Read more

    $3.99 USD or Free with Kobo Plus

  • Stand Out: Your 2015 SEO, Social Media and Content Marketing Guidebook

    Increasing Website Traffic Series, #5

    by Greg Strandberg ...
    Series Book 5 - Increasing Website Traffic Series
    Search Engine Optimization (SEO) can be quite confusing. You're going to find lots of advice out there, but not a lot that really gets you where you want to go.Where do you want to go? To the top of Google, that's where.So how do you get there?You can start by buying this book. It's full of the most useful articles from 2014, plus tons of commentary on them.In conversational, simple and to-the ... Read more

    $4.99 USD or Free with Kobo Plus

  • Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

    by Shane Atchison, Jason Burby ...
    You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future.That's where this groundbreaking marketing ... Read more

    $27.99 USD