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CLEP® Principles of Marketing Book + Online

by James E. Finch, James R. Ogden, Denise T. Ogden, MBA, Anindya Chatterjee, Ph.D. ...

Series series CLEP Test Preparation
**Earn College Credit with REA’s Test Prep for CLEP Principles of MarketingEverything you need to pass the exam and get the college credit you deserve.**REA leads the way in helping students pass their College Board CLEP exams and earn college credit while reducing their tuition costs.With 25+ years of experience in test prep for the College-Level Examination Program (CLEP), REA is your trusted ... Read more

$25.19 USD

**Earn College Credit with REA’s Test Prep for CLEP Principles of MarketingEverything you need to pass the exam and get the college credit you deserve.**REA leads the way in helping students pass their College Board CLEP exams and earn college credit while reducing their tuition costs.With 25+ years of experience in test prep for the College-Level Examination Program (CLEP), REA is your trusted
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Marketing Principles Essentials

by James E. Finch ...

Series series Essentials Study Guides
REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and ... Read more

$3.99 USD

REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and
... Read more

Circular Economy A Complete Guide - 2021 Edition

by Gerardus Blokdyk ...

Are there new business models which are coherent with the circular economy?Do you effectively communicate to your stakeholders how it fits into a circular economy?Does it make economic, environmental, and social sense to grow food inside of your cities?How can the circular economy be applied to the construction industry and to which aspects?How has the information age changed the way you think ... Read more

$55.49 USD or Free with Kobo Plus

Are there new business models which are coherent with the circular economy?Do you effectively communicate to your stakeholders how it fits into a circular economy?Does it make economic, environmental, and social sense to grow food inside of your cities?How can the circular economy be applied to the construction industry and to which aspects?How has the information age changed the way you think
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The Effective Management Study

F or MBA/BBA/BE/B.TECH/BCA/MCA/ M.TECH/Diploma/B.Sc/M.Sc/MA/ BA/Competitive Exams & Knowledge Seekers

by Na.VIKRAMAN ...

Series Book 76 - BSCMSCBEMEMBA
This book is very useful for Management students. Especially BBA &MBA Students. This Covers the latest syllabus of all managemental studiesstudents. This books contains the useful topics of Decision Support System,Financial Management, Human Resource Management, InternationalBusiness Management, Marketing Management, Operations Management,Research Methodology & Strategic Management.Management is a ... Read more

$22.00 USD or Free with Kobo Plus

This book is very useful for Management students. Especially BBA &MBA Students. This Covers the latest syllabus of all managemental studiesstudents. This books contains the useful topics of Decision Support System,Financial Management, Human Resource Management, InternationalBusiness Management, Marketing Management, Operations Management,Research Methodology & Strategic Management.Management is a
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The Plan:Creating the Blueprint for Running a High Flying Business

by Adeolu Adegbemi ...

How do you create certainty out of uncertainty? How do you take the leap of faith in the pursuit of your business idea without sinking? How do you create a blueprint for charting a certain course to success in business? This is what "The Plan" is about; a step-by-step guide to creating the business of your dreams; a business that is bound to succeed.80% of start-up businesses fail to fulfill the ... Read more

$1.99 USD or Free with Kobo Plus

How do you create certainty out of uncertainty? How do you take the leap of faith in the pursuit of your business idea without sinking? How do you create a blueprint for charting a certain course to success in business? This is what "The Plan" is about; a step-by-step guide to creating the business of your dreams; a business that is bound to succeed.80% of start-up businesses fail to fulfill the
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The Execution Premium

Linking Strategy to Operations for Competitive Advantage

by Robert S. Kaplan, David P. Norton ...

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.It doesn't have to be that way, maintain Robert ... Read more

$32.39 USD or Free with Kobo Plus

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In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.It doesn't have to be that way, maintain Robert
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What the CEO Wants You To Know, Expanded and Updated

How Your Company Really Works

by Ram Charan ...

The classic on the universal laws of business success, completely revised and updated for today's leadersCompletely rewritten for today’s business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram Charan, describes the fundamentals behind every business, from street vendors in Mumbai, to Fortune 500 companies. Drawing on stories from Uber, Amazon, Apple ... Read more

$13.99 USD

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The classic on the universal laws of business success, completely revised and updated for today's leadersCompletely rewritten for today’s business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram Charan, describes the fundamentals behind every business, from street vendors in Mumbai, to Fortune 500 companies. Drawing on stories from Uber, Amazon, Apple
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Harvard Business Review on Increasing Customer Loyalty

by Harvard Business Review ...

How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Turn angry customers into loyal advocates- Get more people to ... Read more

$15.89 USD or Free with Kobo Plus

How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Turn angry customers into loyal advocates- Get more people to
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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

by Harry Macdivitt, Mike Wilkinson ...

A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, ... Read more

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A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities,
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If You Build It Will They Come?

Three Steps to Test and Validate Any Market Opportunity

by Rob Adams ...

Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend ... Read more

$15.00 USD

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Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend
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Perfect Phrases for Setting Performance Goals

by Douglas Max, Robert Bacal ...

Series series Perfect Phrases Series
Set the bar for outstanding performanceA follow-up to the top-selling Perfect Phrases for Performance Reviews, this book provides managers with phrases and goals that describe expected future performance from their direct reports. A timesaving job aid for any performance review or plan, the book:Makes it easy for managers to set high performance goals for executives, management, or non-managers ... Read more

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Set the bar for outstanding performanceA follow-up to the top-selling Perfect Phrases for Performance Reviews, this book provides managers with phrases and goals that describe expected future performance from their direct reports. A timesaving job aid for any performance review or plan, the book:Makes it easy for managers to set high performance goals for executives, management, or non-managers
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Enterprise Risk Management

A Methodology for Achieving Strategic Objectives

by Gregory Monahan ...

Series Book 20 - Wiley and SAS Business Series
Written for enterprise risk management (ERM) practitioners who recognize ERM?s value to their organization, Enterprise Risk Management: A Methodology for Achieving Strategic Objectives thoroughly examines operational risk management and allows you to leverage ERM methodology in your organization by putting author and ERM authority Gregory Monahan's Strategic Objectives At Risk (SOAR) methodology ... Read more

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Written for enterprise risk management (ERM) practitioners who recognize ERM?s value to their organization, Enterprise Risk Management: A Methodology for Achieving Strategic Objectives thoroughly examines operational risk management and allows you to leverage ERM methodology in your organization by putting author and ERM authority Gregory Monahan's Strategic Objectives At Risk (SOAR) methodology
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People who read these also enjoyed

Circular Economy A Complete Guide - 2021 Edition

The Effective Management Study

The Plan:Creating the Blueprint for Running a High Flying Business

The Execution Premium

What the CEO Wants You To Know, Expanded and Updated

Harvard Business Review on Increasing Customer Loyalty

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

If You Build It Will They Come?

Perfect Phrases for Setting Performance Goals

Enterprise Risk Management

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