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Entrepreneurial Marketing

Beyond Professionalism to Creativity, Leadership, and Sustainability

by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry ...

An eye-opening discussion of the future of marketing, from four of the leading minds in the fieldIn Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest ... Read more

$17.00 USD

An eye-opening discussion of the future of marketing, from four of the leading minds in the fieldIn Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest
... Read more
Reimagining Operational Excellence

Inspirations from Asia

by Philip Kotler, Hermawan Kartajaya, Jacky Mussry ...

Explore the cutting-edge of marketing new products and services from leading businesses in AsiaIn Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.In this insightful text ... Read more

$17.00 USD

Also available as: Audiobook

Explore the cutting-edge of marketing new products and services from leading businesses in AsiaIn Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.In this insightful text
... Read more

Also available as: Audiobook
Audiobook

Reimagining Operational Excellence

Inspirations from Asia

by Philip Kotler, Hermawan Kartajaya, Jacky Mussry ...

Narrated by Brian Telestai ...

Unabridged

8 hours 27 min

Explore the cutting-edge of marketing new products and services from leading businesses in AsiaIn Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.In this insightful work ... Read more

$19.99 USD

Also available as: eBook

Explore the cutting-edge of marketing new products and services from leading businesses in AsiaIn Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.In this insightful work
... Read more

Also available as: eBook
Audiobook

Entrepreneurial Marketing

Beyond Professionalism to Creativity, Leadership, and Sustainability

by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry ...

Narrated by Eric Jason Martin ...

Unabridged

8 hours 27 min

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the ... Read more

$19.99 USD

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the
... Read more

Beyond Great

Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution

by Arindam Bhattacharya, Nikolaus Lang, Jim Hemerling ...

Great is no longer good enough. Beyond Great delivers a powerful new playbook of 9 core strategies to thrive in a post-COVID world where all the rules of the game are being re-written.Beyond Great answers to two fundamental questions which face business leaders today in a world shaped by daunting and disruptive technological, economic, and social change. First, what is outstanding performance in ... Read more

$17.99 USD

Also available as: Audiobook

Great is no longer good enough. Beyond Great delivers a powerful new playbook of 9 core strategies to thrive in a post-COVID world where all the rules of the game are being re-written.Beyond Great answers to two fundamental questions which face business leaders today in a world shaped by daunting and disruptive technological, economic, and social change. First, what is outstanding performance in
... Read more

Also available as: Audiobook
Strategic Planning For Dummies

by Erica Olsen ...

If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps ... Read more

$14.99 USD

If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps
... Read more
International Business Strategy

Rethinking the Foundations of Global Corporate Success

by Alain Verbeke, I. H. Ian Lee ...

Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The ... Read more

$56.59 USD

Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The
... Read more
Beyond Performance Management

Why, When, and How to Use 40 Tools and Best Practices for Superior Business Performance

by Jeremy Hope, Steve Player ...

There’s a bewildering array of management tools out there. And they all promise to help you excel at the toughest parts of your job: defining your organization’s strategic direction, managing customers and costs, and boosting workforce performance.But just 30 percent of these tools deliver as intended. Why? As Jeremy Hope and Steve Player reveal in Beyond Performance Management, while many tools ... Read more

$21.59 USD or Free with Kobo Plus

Also available as: Audiobook

There’s a bewildering array of management tools out there. And they all promise to help you excel at the toughest parts of your job: defining your organization’s strategic direction, managing customers and costs, and boosting workforce performance.But just 30 percent of these tools deliver as intended. Why? As Jeremy Hope and Steve Player reveal in Beyond Performance Management, while many tools
... Read more

Also available as: Audiobook
Social Entrepreneurship For Dummies

by Mark Durieux, Robert Stebbins ...

Discover how to bring social responsibility to your businessIn today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line.This book helps any social entrepreneur gain the necessary skills needed to change the ... Read more

$15.00 USD

Discover how to bring social responsibility to your businessIn today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line.This book helps any social entrepreneur gain the necessary skills needed to change the
... Read more
DK Essential Managers: Strategic Management

Analyzing, Planning, Focus, Prioritizing, Monitoring

by DK ...

Series series DK Essential Managers
A practical guide to improving your strategic management skills which will give you the information and skills to succeed. Find out how to improve make your management style work to your long-term benefit by learning to set boundaries and to test and communicate your strategy.You will learn to analyze your position, understand your skills and define your strategy. Learn key skills such as how to ... Read more

$4.99 USD

A practical guide to improving your strategic management skills which will give you the information and skills to succeed. Find out how to improve make your management style work to your long-term benefit by learning to set boundaries and to test and communicate your strategy.You will learn to analyze your position, understand your skills and define your strategy. Learn key skills such as how to
... Read more
Winning in Emerging Markets

A Road Map for Strategy and Execution

by Tarun Khanna, Krishna G. Palepu ...

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.The authors argue that the primary exploitable characteristic of emerging markets is the lack of ... Read more

$25.19 USD or Free with Kobo Plus

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.The authors argue that the primary exploitable characteristic of emerging markets is the lack of
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

by Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C. Anderson ...

Series series HBR's 10 Must Reads
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to ... Read more

$17.29 USD or Free with Kobo Plus

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to
... Read more

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Entrepreneurial Marketing

Reimagining Operational Excellence

Reimagining Operational Excellence

Entrepreneurial Marketing

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Beyond Great

Strategic Planning For Dummies

International Business Strategy

Beyond Performance Management

Social Entrepreneurship For Dummies

DK Essential Managers: Strategic Management

Winning in Emerging Markets

HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

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