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  • Brand Loyalty in Bangladesh

    Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances

    A brand is a valuable asset, and loyalty to a particular brand is the source of revenue and profitability of the business. Brand loyalty is significant for the business growth and expansion of companies in the electronics sector. A populated country, Bangladesh has a substantial expenditure on electronic appliances, and the demand for these household items increases over the period; however, ... Read more

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