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“isabelle schuiling”

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  • Market-Driven Management

    Strategic and Operational Marketing

    by Jean-Jacques Lambin, Isabelle Schuiling ...
    Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process.Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges ... Read more

    $89.09 USD