Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

The Advertising Handbook

by Sean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell ...

Series series Media Practice
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate ... Read more

$68.99 USD

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate
... Read more
Promotional Culture and Convergence

Markets, Methods, Media

by Helen Powell ...

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional ... Read more

$65.99 USD

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional
... Read more
Why Marry a Man You Don't Need

A Candid Conversation About Marriage, Money, Success, and the Black Woman

by Carmen Hope Thomas ...

Don’t get the wrong idea; this book is all about empowering women to be great wives in loving marriages with incredible men! In this book, Why Marry a Man You Don’t Need, Carmen Hope Thomas takes on the task of confronting sisters who have been successful in their career but not equally successful in their relationships. Carmen’s perspective is refreshing and reflective because she shares her ... Read more

$8.99 USD

Don’t get the wrong idea; this book is all about empowering women to be great wives in loving marriages with incredible men! In this book, Why Marry a Man You Don’t Need, Carmen Hope Thomas takes on the task of confronting sisters who have been successful in their career but not equally successful in their relationships. Carmen’s perspective is refreshing and reflective because she shares her
... Read more

Trust Me, I'm Lying

Confessions of a Media Manipulator

by Ryan Holiday ...

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today ... Read more

$9.99 USD

Also available as: Audiobook

The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today
... Read more

Also available as: Audiobook
William Randolph Hearst: Media Myth and Mystique

by Daniel Alef ...

William Randolph Hearst was a man of mythical proportions and staggering contradictions. And he was a fascinating character so much so that he appears in various fictional works from John Steinbeck's "Grapes of Wrath" and F. Scott Fitzgerald's "The Last Tycoon" to Orson Welles' "Citizen Kane" as if his life was not sufficiently bizarre in its own right. At its peak Hearst's media empire included ... Read more

$2.99 USD

William Randolph Hearst was a man of mythical proportions and staggering contradictions. And he was a fascinating character so much so that he appears in various fictional works from John Steinbeck's "Grapes of Wrath" and F. Scott Fitzgerald's "The Last Tycoon" to Orson Welles' "Citizen Kane" as if his life was not sufficiently bizarre in its own right. At its peak Hearst's media empire included
... Read more
The Vanishing American Adult

Our Coming-of-Age Crisis--and How to Rebuild a Culture of Self-Reliance

by Ben Sasse ...

A Clarion Call to Save America's Future by Empowering the Next GenerationIn The Vanishing American Adult, Senator Ben Sasse warns of an existential threat facing America. A generation of young people, raised by overprotective parents and coddled by misguided government programs, is ill-equipped to survive in today's highly-competitive global economy.Core coming-of-age experiences like learning the ... Read more

$12.99 USD

Also available as: Audiobook

A Clarion Call to Save America's Future by Empowering the Next GenerationIn The Vanishing American Adult, Senator Ben Sasse warns of an existential threat facing America. A generation of young people, raised by overprotective parents and coddled by misguided government programs, is ill-equipped to survive in today's highly-competitive global economy.Core coming-of-age experiences like learning the
... Read more

Also available as: Audiobook
Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

by Adam Morgan ...

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... Read more

$22.00 USD

Also available as: Audiobook

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has
... Read more

Also available as: Audiobook
Family Violence: A Canadian Introduction

Second Edition

by Julianne Momirov, Ann Duffy ...

Family violence is hard for most people to understand. The fact that we are more likely to be killed or assaulted by family members than anyone else seems incredible. Yet for many Canadians the family is a dangerous place, far from the haven of love and security that we would like to believe.In this book, sociologists Julianne Momirov and Ann Duffy explore the many forms that violence can take, ... Read more

$16.99 USD

Family violence is hard for most people to understand. The fact that we are more likely to be killed or assaulted by family members than anyone else seems incredible. Yet for many Canadians the family is a dangerous place, far from the haven of love and security that we would like to believe.In this book, sociologists Julianne Momirov and Ann Duffy explore the many forms that violence can take,
... Read more
The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

by Jacquelyn A. Ottman ...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Read more

$17.99 USD

Also available as: Audiobook

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman
... Read more

Also available as: Audiobook
The Speed of Sound

Breaking the Barriers Between Music and Technology: A Memoir

by Thomas Dolby ...

The remarkable story of rising to the top of the music charts, a second act as a tech pioneer, and the sustaining power of creativity and art.Thomas Dolby's hit songs "She Blinded Me with Science" and "Hyperactive!" catapulted him to international fame in the early 80's. A pioneer of New Wave and Electronica, Thomas combined a love for invention with a passion for music, and the result was a new ... Read more

$17.99 USD or Free with Kobo Plus

The remarkable story of rising to the top of the music charts, a second act as a tech pioneer, and the sustaining power of creativity and art.Thomas Dolby's hit songs "She Blinded Me with Science" and "Hyperactive!" catapulted him to international fame in the early 80's. A pioneer of New Wave and Electronica, Thomas combined a love for invention with a passion for music, and the result was a new
... Read more
Deepening Community

Finding Joy Together in Chaotic Times

by Paul Born ...

Community shapes our identity, quenches our thirst for belonging, and bolsters our physical, mental, emotional, and economic health. But in the chaos of modern life, community ties have become unraveled, leaving many feeling afraid or alone in the crowd, grasping at shallow substitutes for true community. In this thoughtful and moving book, Paul Born describes the four pillars of deep community: ... Read more

$13.99 USD

Also available as: Audiobook

Community shapes our identity, quenches our thirst for belonging, and bolsters our physical, mental, emotional, and economic health. But in the chaos of modern life, community ties have become unraveled, leaving many feeling afraid or alone in the crowd, grasping at shallow substitutes for true community. In this thoughtful and moving book, Paul Born describes the four pillars of deep community:
... Read more

Also available as: Audiobook
25 Website Must Haves For Driving Traffic Leads & Sales

by groovedigital ...

PROFIT100 Award winning entrepreneur, Trent Dyrsmid shares hard-won advice on how to attract more customers and beat the competition; all starting with just your website.Trent turned his personal blog into a six figure business in it's very first year, and 25 Website Must Haves For Driving Traffic, Leads, and Sales is a virtual blueprint for how he did it.When companies outline the online ... Read more

Free

PROFIT100 Award winning entrepreneur, Trent Dyrsmid shares hard-won advice on how to attract more customers and beat the competition; all starting with just your website.Trent turned his personal blog into a six figure business in it's very first year, and 25 Website Must Haves For Driving Traffic, Leads, and Sales is a virtual blueprint for how he did it.When companies outline the online
... Read more

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

Media Practice

The Advertising Handbook

Promotional Culture and Convergence

Why Marry a Man You Don't Need

People who read these also enjoyed

Trust Me, I'm Lying

William Randolph Hearst: Media Myth and Mystique

The Vanishing American Adult

Eating the Big Fish

Family Violence: A Canadian Introduction

The New Rules of Green Marketing

The Speed of Sound

Deepening Community

25 Website Must Haves For Driving Traffic Leads & Sales

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

Media Practice

Show:

People who read these also enjoyed