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“heidi m neck”

Showing 1 - 12 of 12 results for “heidi m neck”
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  • Introduction to Business

    by Heidi M. Neck, Christopher P. Neck, Emma L. Murray ...
    Introduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from ... Read more

    $116.99 USD

  • Introduction to Business

    For a Sustainable and Entrepreneurial Future

    by Heidi M. Neck, Christopher P. Neck, Emma L. Murray ...
    Introduction to Business: For a Sustainable and Entrepreneurial Future engages and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray encourage readers to see themselves in the world of business and develop the mindset and skill set they need to succeed. The updated Second Edition ... Read more

    $116.99 USD

  • Entrepreneurship

    The Practice and Mindset

    by Heidi M. Neck, Christopher P. Neck, Emma L. Murray ...
    Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA)Entrepreneurship: The Practice and Mindset emphasizes practice and learning through action, helping students adopt an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, the updated Third ... Read more

    $116.99 USD

  • The IDEATE Method

    Identifying High-Potential Entrepreneurial Ideas

    by Daniel A. Cohen, Gregory Arthur Pool, Heidi M. Neck ...
    Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide ... Read more

    $52.19 USD

  • Teaching Entrepreneurship

    A Practice-Based Approach

    by Heidi M. Neck, Patricia G. Greene, Candida G. Brush ...
    'Of course, entrepreneurship can be taught, and this books shows how. Using scholarly research as the foundation, the authors have crafted a set of practices to foster entrepreneurial thinking that should be incorporated in all courses across the entire curriculum.'- Tina Seelig, Stanford University, US'Practice makes perfect and Babson professors Neck, Greene and Brush lead the way for global ... Read more

    $39.59 USD

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  • Key Account Management and Planning

    The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

    by Noel Capon ...
    The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon ... Read more

    $13.99 USD

  • DK Essential Managers: Strategic Management

    Analyzing, Planning, Focus, Prioritizing, Monitoring

    by DK ...
    Series series DK Essential Managers
    A practical guide to improving your strategic management skills which will give you the information and skills to succeed. Find out how to improve make your management style work to your long-term benefit by learning to set boundaries and to test and communicate your strategy.You will learn to analyze your position, understand your skills and define your strategy. Learn key skills such as how to ... Read more

    $4.99 USD

  • Strategic Planning

    Fundamentals for Small Business

    by Gary L. May ...
    Strategy is about creating a plan to differentiate your business from the competition and to gain a competitive advantage. This book is about the fundamentals of strategic planning for the small business owner and his or her leadership team. Strategic planning is an essential process for every size business. While large businesses may have more resources and time to devote to strategic planning, ... Read more

    $6.29 USD

  • Best Practices in Planning and Performance Management

    Radically Rethinking Management for a Volatile World

    by David A. J. Axson ...
    A practical framework for effectively managing performance in today's complex, competitive and risky global marketsThe Third Edition provides a complete framework for building best practice management processes for today's complex and uncertain world. Fully updated to reflect the events of the global economic crisis, this book provides further practical examples of companies that are successfully ... Read more

    $39.00 USD

  • Unleash Your Inner Company

    Use Passion and Perseverance to Build Your Ideal Business

    by John Chisholm ...
    Unleash Your Inner Company distills John Chisholm’s four decades of successful entrepreneurship in Silicon Valley into ten steps to discover, launch, and scale the ideal business for you. You will learn how to:• Mobilize your passions and perseverance to reinforce each other and achieve your goals• Discover unsatisfied human and customer needs in those areas where you have natural advantages• ... Read more

    $8.69 USD or Free with Kobo Plus

  • The 4 A's of Marketing

    Creating Value for Customer, Company and Society

    by Jagdish Sheth, Rajendra Sisodia ...
    The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A’s." The 4A framework derives from a customer-value perspective based on the ... Read more

    $87.99 USD

  • Marketbusters

    40 Strategic Moves That Drive Exceptional Business Growth

    by Rita Gunther McGrath, Ian C. Macmillan ...
    Robust methods to identify new growth opportunitiesYOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth-or don’t. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the ... Read more

    $27.39 USD or Free with Kobo Plus