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Top Series in United States

Showing 1 - 12 of 12 results for “harriet posner”
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  • Marketing Fashion Third Edition

    Strategy, Branding and Promotion

    by Harriet Posner ...
    Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.For this third edition, examples drawn from a broad range of fashion, ... Read more

    $3.99 USD

  • Marketing Fashion Second Edition

    Strategy, Branding and Promotion

    by Harriet Posner ...
    Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating ... Read more

    $4.99 USD

  • Marketing Fashion

    by Harriet Posner ...
    Series series Portfolio
    Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from ... Read more

    $2.99 USD

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  • Principles of Marketing

    by Gary Armstrong, Lloyd Harris, Hongwei He, Philip Kotler ...
    Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and ... Read more

    $43.19 USD

  • How To Win Work

    The architect's guide to business development and marketing

    by Jan Knikker ...
    You are a great designer, but no-one knows. Now what?This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners.It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author ... Read more

    $46.95 USD

  • Fashion Marketing Communications

    by Gaynor Lea-Greenwood ...
    Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.This textbook for students of fashion design, fashion marketing, ... Read more

    $28.00 USD

  • Woo, Wow, and Win

    Service Design, Strategy, and the Art of Customer Delight

    by Patricia O'Connell, Thomas A. Stewart ...
    In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea ... Read more

    $10.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Business Genius

    A More Inspired Approach to Business Growth

    by Peter Fisk ...
    At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently ... Read more

    $19.00 USD

  • Customer Genius

    by Peter Fisk ...
    Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready?10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration ... Read more

    $17.00 USD

  • Ads to Icons: How Advertising Succeeds in a Multimedia Age

    by Paul Springer ...
    Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social networks formed as a response to an advertising ... Read more

    $34.19 USD

  • How to Increase Retail Sales with Store Design and Visual Merchandise Display

    by Romeo Richards ...
    - Have you ever wondered why some retail stores are constantly jam pack while others remain empty even in a crammed shopping mall?- Why do shoppers choose one retail store over the other?- What can you do to make your store the shoppers' choice?***You might be wondering if this book is so good why I am selling it for such ridiculous amount. In the spirit of openness, it's because I need some ... Read more

    $8.97 USD or Free with Kobo Plus

  • Who Cares Wins

    How to enhance your bottom line through socially responsible business

    by David Jones ...
    Series series Financial Times Series
    Written by the CEO of Havas Worldwide, this book shows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. ... Read more

    $12.39 USD