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“gregory d saxton”

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  • The Quest for Attention

    Nonprofit Advocacy in a Social Media Age

    by Chao Guo, Gregory D. Saxton ...
    Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword ... Read more

    $28.79 USD