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Showing 1 - 12 of 12 results for “gregor pfajfar”
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  • International Competitiveness and Global Markets

    Marketing Capabilities of Exporting SMEs

    by Mateja Bodlaj, Gregor Pfajfar ...
    Series series Routledge Studies in Marketing
    This book provides a systematic review of the marketing capabilities of exporting small and medium-sized enterprises (SMEs). It identifies key gaps in existing research and offers new directions for future exploration. With a focus on the capabilities required for successful exporting, the book develops a unified perspective on this fragmented yet critical area of study.Readers will gain a deep ... Read more

    $61.99 USD

    PRE-ORDER

  • Power in Business Relationships

    Dynamics, Strategies and Internationalisation

    by Dariusz Siemieniako, Maciej Mitręga, Hannu Makkonen, Gregor Pfajfar ...
    Series series Routledge Focus on Business and Management
    Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character.As a complex construct, inter-firm power is treated as a matter of perception as well as in terms of total and relative power. The book analyses extensively the issue of power ... Read more

    $28.99 USD

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  • Strategic Social Media

    From Marketing to Social Change

    by L. Meghan Mahoney, Tang Tang ...
    Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to ... Read more

    $41.00 USD

  • The Dynamics of Influencer Marketing

    A Multidisciplinary Approach

    Edited by José M. Álvarez-Monzoncillo ...
    Series series Routledge Studies in Marketing
    YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who ... Read more

    Free

  • Shared Services as a New Organizational Form

    Edited by Tanya Bondarouk ...
    Series Book 13 - Advanced Series in Management
    Organizations increasingly establish Shared Service Centers, either for transactional (administrative) or transformational (organizational change) purposes. Their popularity originates from a combination of efficiency gains and an increase in service quality, without giving up control of the organizational and technical arrangements. The belief is that shared services should maximize the ... Read more

    $147.59 USD

  • Global Outsourcing and Offshoring

    An Integrated Approach to Theory and Corporate Strategy

    Edited by Farok J. Contractor, Vikas Kumar, Sumit K. Kundu, Torben Pedersen ...
    Companies are increasingly asking which of their value chain activities are best performed within their own company and which may be outsourced. In addition, they are also considering which pieces of their value chain may be better performed abroad. These interrelated decisions concerning outsourcing and offshoring have not only changed entire industries, they have also transformed the lives of ... Read more

    $55.79 USD

  • Writing Successful Grant Proposals from the Top Down and Bottom Up

    Edited by Robert J. Sternberg ...
    This text provides comprehensive advice on how to build a successful grant proposal, from the top down and from the bottom up. Editor Robert J. Sternberg gathers editorial expertise from distinguished members of associations in the Federation of Associations of Behavioral and Brain Sciences, which includes some of the most successful grant applicants and grant givers in the field of brain and ... Read more

    $70.19 USD

  • Dark Side Of Digital Organization

    Edited by Ilkay Öztürk ...
    If business functions such as management, human resources, logistics and finance cannot manage digital transformation well, there may be a danger of extinction for companies. In the future, business life will continue to be affected by digital transformation. In this long journey, it is necessary to consider digital transformation as a moving target, a strategy that is constantly evolving, ... Read more

    $45.39 USD

  • Perspectives On Supplier Innovation: Theories, Concepts And Empirical Insights On Open Innovation And The Integration Of Suppliers

    by Alexander Brem, Joe Tidd ...
    Series Book 18 - Series On Technology Management
    Hardly anybody outside a company knows its products and processes better than its suppliers. Research confirms that intensive integration of suppliers in the value creation process positively influences the success of the company, particularly in highly competitive industries. This is a result of the progressing reduction in the depth of value creation of manufacturers and the increasing transfer ... Read more

    $67.49 USD

  • Trust and Human Resource Management

    Navigating Human Capital in the Age of Transformation

    Edited by Joanna Paliszkiewicz, Marta Mendel, Charles J. Priolo, Trang Nguyen ...
    Series series Routledge Studies in Trust Research
    Trust and Human Resource Management: Navigating Human Capital in the Age of Transformation explains why trust has become one of the most practical “must-haves” for managing people today. As work is reshaped by digital platforms, data analytics, and AI tools, employees increasingly experience HR through systems and algorithms as much as through managers. This book shows how trust is built – or ... Read more

    $61.99 USD

  • The Focus Group Guidebook

    by David L Morgan ...
    Series series Focus Group Kit
    Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Author David L. Morgan also extensively ... Read more

    $70.19 USD

  • Digital Internationalisation of Firms

    Strategies, Challenges and Legal Aspects

    Edited by Marzanna K. Witek-Hajduk, Magda Górska Grginović, Bartosz Targański ...
    Series series Routledge Open Business and Economics
    Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises. This monograph provides in-depth analysis of the processes, modes, and strategies firms employ to expand internationally in the digital age. It also addresses key ... Read more

    Free