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Showing 1 - 12 of 18 results for “gordon foxall”
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  • Context and Cognition in Consumer Psychology

    How Perception and Emotion Guide Action

    by Gordon Foxall ...
    Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.In this engaging book, Gordon Foxall extends and elaborates his theory of ... Read more

    $60.99 USD

  • Addiction as Consumer Choice

    Exploring the Cognitive Dimension

    by Gordon Foxall ...
    Series series Routledge Studies in Marketing
    A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this way, addiction includes substance abuse as well as ... Read more

    Was $65.99 USD Now $58.99 USD

  • Intentional Behaviorism

    Philosophical Foundations of Economic Psychology

    by Gordon Foxall ...
    Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically determining the scope of an extensional account of behavior based on the limitations of a behavioral approach to explanation. This book draws on an empirical program of research in economic psychology to establish a route to a reliable and ... Read more

    $112.49 USD

  • Advanced Introduction to Consumer Behavior Analysis

    by Gordon Foxall ...
    Series series Elgar Advanced Introductions series
    Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This concise introduction presents a rigorous analysis of consumer choice ... Read more

    $27.59 USD

  • Corporate Innovation (RLE Marketing)

    Marketing and Strategy

    by Gordon Foxall ...
    Series series Routledge Library Editions: Marketing
    This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate ... Read more

    $68.99 USD

  • Interpreting Consumer Choice

    The Behavioural Perspective Model

    by Gordon Foxall ...
    Series series Routledge Interpretive Marketing Research
    Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer ... Read more

    $76.99 USD

  • Consumers in Context

    The BPM Research Program

    by Gordon Foxall ...
    Series series Routledge Revivals
    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural ... Read more

    $76.99 USD

  • Strategic Marketing Management (RLE Marketing)

    by Gordon Foxall ...
    Series series Routledge Library Editions: Marketing
    This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the ... Read more

    $68.99 USD

  • The Theory of the Marketing Firm

    Responding to the Imperatives of Consumer-orientation

    by Gordon R. Foxall ...
    Series series Business and Management (R0)
    The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, ... Read more

    $134.09 USD

  • Perspectives on Consumer Choice

    From Behavior to Action, from Action to Agency

    by Gordon R. Foxall ...
    Series series Business and Management (R0)
    Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often ... Read more

    $49.49 USD

  • The Continuum of Consumer Choice

    by Gordon R. Foxall ...
    Series series Routledge Studies in Marketing
    Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a microcosm of human activity which transcends the purview of the archetypal marketing or consumer psychology textbook. Its perspective is that of social science itself. This book understands the study of ... Read more

    $64.99 USD

  • Consumer Behaviour (RLE Consumer Behaviour)

    A Practical Guide

    by Gordon R. Foxall ...
    Series series Routledge Library Editions: Consumer Behaviour
    This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these ... Read more

    $73.99 USD