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Showing 1 - 12 of 12 results for “george tesar”
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  • Marketing Management and Strategy

    An African Casebook

    by George Tesar ...
    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa.By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing ... Read more

    $72.99 USD

  • Motivating SMEs to Cooperate and Internationalize

    A Dynamic Perspective

    by George Tesar, Zsuzsanna Vincze ...
    Series series Routledge Studies in Entrepreneurship and Small Business
    Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and international trade advisers are directly involved in assisting small and medium-sized enterprises ... Read more

    $59.99 USD

  • International Business Teaching in Eastern and Central European Countries

    by Erdener Kaynak, George Tesar ...
    Find out which business teaching techniques work and which don’t for Central and Eastern European studentsFrom editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and graduate programs has required a systematic rethinking of programs, courses, and teaching methods. Postgraduate ... Read more

    $47.99 USD

  • Mapping Managerial Implications Of Green Strategy: A Framework For Sustainable Innovation

    by George Tesar, Hamid Moini, Olav Jull Sorensen ...
    Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies.This book investigates how smaller manufacturing enterprises commit to green marketing strategies, mapping all major parts of ... Read more

    $27.59 USD

  • Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

    by George Tesar, Jan Bodin ...
    This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in ... Read more

    $41.39 USD

  • Marketing Management in Africa

    Edited by George Tesar, Steven W. Anderson, Hassimi Traore, Jens Graff ...
    This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success.Beginning with an introductory chapter that frames the socio-economic and technological developments in ... Read more

    $76.99 USD

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  • Teaching in the Fourth Industrial Revolution

    Standing at the Precipice

    by Armand Doucet, Jelmer Evers, Elisa Guerra, Dr Nadia Lopez, Michael Soskil, Koen Timmers ...
    In this visionary book, written by six internationally recognized Global Teacher Prize finalists, the authors create a positive and hope-filled template for the future of education. They address the hard moral, ethical and pedagogical questions facing education today so that progress can serve society, rather than destroying it from within our classrooms. This blueprint for education finally ... Read more

    $34.99 USD

  • Making Public Organizations Work

    by Bert George ...
    Public organizations matter, now more than ever. Be it hospitals providing us healthcare, schools offering us education, police officers keeping our streets safe, museums safeguarding our cultural heritage, one can provide multiple examples of how public organizations impact our daily lives. But running public organizations is complex and expectations towards these organizations have never been ... Read more

    $45.99 USD or Free with Kobo Plus

  • Going Global

    Practical Applications and Recommendations for HR and OD Professionals in the Global Workplace

    Edited by Kyle Lundby, Jeffrey Jolton ...
    Series Book 27 - J-B SIOP Professional Practice Series
    Today’s global organizations operate at an extraordinary level of complexity. They not only contend with diverse languages, cultures, and political/legal situations, they must also deal with differences based on national boundaries, organizational size, product and services mix, functional specialization, and customer sets.Going Global offers human resource professionals and I/O psychologists a ... Read more

    $84.00 USD

  • CSR Strategies

    Corporate Social Responsibility for a Competitive Edge in Emerging Markets

    by Sri Urip ...
    Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both ... Read more

    $36.00 USD

  • International Human Resource Development

    Learning, Education and Training for Individuals and Organizations

    Edited by John P. Wilson ...
    International Human Resource Development provides thought-provoking questions and stimulating answers to key issues in human resource development today, putting HRD in its strategic organizational context and examining in depth the process of learning from different perspectives.This third edition provides a thorough exploration of international human resource development, and has been completely ... Read more

    $58.49 USD

  • No Ordinary Disruption

    The Four Global Forces Breaking All the Trends

    by Richard Dobbs, James Manyika, Jonathan Woetzel ...
    Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges.The world not only feels different. The data tell us it is different. Based on years of research by the ... Read more

    $11.99 USD

    Also available as: Audiobook

    Also available as: Audiobook