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Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore ...

Series series
The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Read more

$18.49 USD

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of
... Read more
Zone to Win

Organizing to Compete in an Age of Disruption

by Geoffrey Moore ...

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?"Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN ... Read more

$11.59 USD or Free with Kobo Plus

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?"Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN
... Read more
Escape Velocity

Free Your Company's Future from the Pull of the Past

by Geoffrey A. Moore ...

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, ... Read more

Was $17.49 USD Now $15.49 USD

Also available as: Audiobook

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist,
... Read more

Also available as: Audiobook
Dealing with Darwin

How Great Companies Innovate at Every Phase of Their Evolution

by Geoffrey A. Moore Ph.D. ...

Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he’s back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent ... Read more

$14.99 USD

Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he’s back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent
... Read more
Audiobook

Audiobook

Crossing the Chasm

Marketing and Selling Technology Projects to Mainstream Customers

by Geoffrey A. Moore ...

Narrated by Mike Chamberlain ...

Series series
Unabridged

9 hours 45 min

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the ... Read more

$28.99 USD

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the
... Read more
Crossing the Chasm

Marketing and Selling Technology Project

by Geoffrey A. Moore ...

Series Book 15 - Collins Business Essentials
The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Read more

Was $19.99 USD Now $9.99 USD

The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of
... Read more
The Infinite Staircase

What the Universe Tells Us About Life, Ethics, and Mortality

by Geoffrey Moore ...

NAUTILUS BOOK AWARD GOLD MEDALIST — BODY, MIND, SPIRIT PRACTICES“Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase . . . provides a coherent and unified platform for a full human life.” —Midwest Book ReviewIn this bold new book, high-tech’s best-known strategist makes a seminal contribution to the search for meaning in a ... Read more

$12.99 USD

NAUTILUS BOOK AWARD GOLD MEDALIST — BODY, MIND, SPIRIT PRACTICES“Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase . . . provides a coherent and unified platform for a full human life.” —Midwest Book ReviewIn this bold new book, high-tech’s best-known strategist makes a seminal contribution to the search for meaning in a
... Read more
Audiobook

Audiobook

Escape Velocity

Free Your Company's Future from the Pull of the Past

by Geoffrey A. Moore ...

Narrated by Rick Adamson ...

Unabridged

6 hours 6 min

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, ... Read more

$23.99 USD

Also available as: eBook

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist,
... Read more

Also available as: eBook
Living on the Fault Line, Revised Edition

Managing for Shareholder Value in Any Economy

by Geoffrey A. Moore ...

The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it.In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share price) as the key driver in management decisions. ... Read more

$9.99 USD

The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it.In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share price) as the key driver in management decisions.
... Read more
Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

by Geoffrey A. Moore ...

Series Book 14 - Collins Business Essentials
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers ... Read more

$7.99 USD

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers
... Read more
Audiobook

Audiobook

Inside the Tornado

by Geoffrey A. Moore ...

Narrated by Geoffrey A. Moore ...

Series series
Abridged

3 hours 5 min

""Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track of all that money. Now, a word of warning""In his pioneering Crossing the Chasm, Geoffrey Moore ... Read more

$17.99 USD

""Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track of all that money. Now, a word of warning""In his pioneering Crossing the Chasm, Geoffrey Moore
... Read more
ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities

by American College of Sports Medicine, Geoffrey E. Moore, J. Larry Durstine, Patricia L. Painter ...

The fourth edition of ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities reveals common ground between medical and exercise professionals, creating a more collaborative approach to patient care. Developed by the American College of Sports Medicine (ACSM) with contributions from a specialized team of experts, this text presents a framework for optimizing patients’ and ... Read more

$67.49 USD

The fourth edition of ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities reveals common ground between medical and exercise professionals, creating a more collaborative approach to patient care. Developed by the American College of Sports Medicine (ACSM) with contributions from a specialized team of experts, this text presents a framework for optimizing patients’ and
... Read more

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Collins Business Essentials

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Crossing the Chasm, 3rd Edition

Zone to Win

Escape Velocity

Dealing with Darwin

Crossing the Chasm

Crossing the Chasm

The Infinite Staircase

Escape Velocity

Living on the Fault Line, Revised Edition

Inside the Tornado

Inside the Tornado

ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities

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Collins Business Essentials

Business and Management (R0)

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