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Hell is for Real

Why Does it Matter?

by Gary Frazier ...

According to the results of recent surveys, Americans overwhelmingly believe that HEAVEN exists, though a much smaller number believe that HELLexists, with only one-tenth of one percent believing they will go there when they die. Gary Frazier helps readers:Discern what beliefs are based on fact or fictionDiscover the truth in the midst of so much deceptionUnderstand the depth of Scripture that ... Read more

$5.99 USD

According to the results of recent surveys, Americans overwhelmingly believe that HEAVEN exists, though a much smaller number believe that HELLexists, with only one-tenth of one percent believing they will go there when they die. Gary Frazier helps readers:Discern what beliefs are based on fact or fictionDiscover the truth in the midst of so much deceptionUnderstand the depth of Scripture that
... Read more
The Event

The Dream of World Peace Realized

by Gary Frazier ...

Humanity in the 21st century is asking...Is there a plan for world peace?Who will lead the world into peace?If there is a plan, how will it affect me?Will the Muslim world ever choose to live in peace?What will become of our money?All these questions and more are answered in this riveting and timely story. ... Read more

$9.99 USD

Humanity in the 21st century is asking...Is there a plan for world peace?Who will lead the world into peace?If there is a plan, how will it affect me?Will the Muslim world ever choose to live in peace?What will become of our money?All these questions and more are answered in this riveting and timely story.
... Read more
It Could Happen Tomorrow

Future Events That Will Shake the World

by Gary Frazier ...

Are we living in the last days? Current events indicate that Old and New Testament prophecies are being fulfilled. Dr. Gary Frazier, a top prophecy scholar, pastor, speaker and author, identifies key indicators along with Biblical references that explain the demise of America, the coming Islamic invasion of Israel, nuclear weapons in Iran, and more.In this updated release of It Could Happen ... Read more

$5.99 USD

Are we living in the last days? Current events indicate that Old and New Testament prophecies are being fulfilled. Dr. Gary Frazier, a top prophecy scholar, pastor, speaker and author, identifies key indicators along with Biblical references that explain the demise of America, the coming Islamic invasion of Israel, nuclear weapons in Iran, and more.In this updated release of It Could Happen
... Read more
Miracle of Israel

The Shocking, Untold Story of God's Love For His People

by Jim Fletcher, Gary Frazier ...

Everyone is looking for a miracle. Families devastated by a faltering economy. A college student facing the horrific diagnosis of cancer. Corporately, whole nations are teetering on the brink of despair and chaos. The Miracle of Israel is a stunning examination of the millennia-old love that God has for His people that:Clearly conveys the promise God gave to AbrahamExamines the ancient prophecies ... Read more

$5.99 USD

Everyone is looking for a miracle. Families devastated by a faltering economy. A college student facing the horrific diagnosis of cancer. Corporately, whole nations are teetering on the brink of despair and chaos. The Miracle of Israel is a stunning examination of the millennia-old love that God has for His people that:Clearly conveys the promise God gave to AbrahamExamines the ancient prophecies
... Read more
Marketing Channel Management

Organization and Coordination

by Gary L. Frazier ...

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier demystifies strategic channel decision-making by emphasizing the basics and using real-world examples from a range of industries to demonstrate how channels of distribution are organized and ... Read more

$36.89 USD

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier demystifies strategic channel decision-making by emphasizing the basics and using real-world examples from a range of industries to demonstrate how channels of distribution are organized and
... Read more
Marketing and Channel Management for Low Brand Equity Firms

Principles for Financial Success

by Gary L. Frazier ...

Series series Business and Management (R0)
This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing strategy that includes 21 marketing and channel principles that drive success for low brand equity firms. In addition, the book features a discussion on the role of technology in marketing and channel ... Read more

$98.09 USD

This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing strategy that includes 21 marketing and channel principles that drive success for low brand equity firms. In addition, the book features a discussion on the role of technology in marketing and channel
... Read more

The Balanced Scorecard

Translating Strategy into Action

by Robert S. Kaplan, David P. Norton ...

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective ... Read more

$32.39 USD or Free with Kobo Plus

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective
... Read more
Reinventing Talent Management

Principles and Practics for the New World of Work

by Edward E Lawler ...

In this book, preeminent organizational scholar Edward Lawler identifies a comprehensive and integrated set of talent management practices that fit today's rapidly evolving workplace.The world of work has changed dramatically, says Lawler. Organizations now operate in a global environment. New technologies continue to disrupt how, when, and where work is done and should be managed. The workforce ... Read more

$20.19 USD or Free with Kobo Plus

In this book, preeminent organizational scholar Edward Lawler identifies a comprehensive and integrated set of talent management practices that fit today's rapidly evolving workplace.The world of work has changed dramatically, says Lawler. Organizations now operate in a global environment. New technologies continue to disrupt how, when, and where work is done and should be managed. The workforce
... Read more
Spanning Silos

The New CMO Imperative

by David A. Aaker ...

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's survival.As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer ... Read more

$21.59 USD or Free with Kobo Plus

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's survival.As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer
... Read more
Measuring the Success of Coaching

A Step-by-Step Guide for Measuring Impact and Calculating ROI

by Patricia Pulliam Phillips, Lisa Ann Edwards, Jack J. Phillips ...

How can you develop an effective means for measuring return on investment (ROI) in coaching? With its two dedicated sections, Measuring the Success of Coaching discusses both the principles behind measuring ROI in coaching (including specific protocols for objectively measuring ROI in coaching programs), as well as delivering a broad array of pragmatic, applicable case studies from a range of ... Read more

$28.09 USD or Free with Kobo Plus

How can you develop an effective means for measuring return on investment (ROI) in coaching? With its two dedicated sections, Measuring the Success of Coaching discusses both the principles behind measuring ROI in coaching (including specific protocols for objectively measuring ROI in coaching programs), as well as delivering a broad array of pragmatic, applicable case studies from a range of
... Read more
Complete and Balanced Service Scorecard, A

Creating Value Through Sustained Performance Improvement

by Praveen Gupta, Rajesh Tyagi ...

$31.49 USD
Marketing Management Essentials You Always Wanted To Know (Second Edition)

by Callie Daum, Vibrant Publishers ...

Series series Self-Learning Management Series
Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing:· An overview of marketing and marketing management· Creating a strategic marketing plan· Performing market research· Creating and maintaining customer relationships and customer valueMarketing Management Essentials You Always Wanted To Know is ... Read more

$9.97 USD or Free with Kobo Plus

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing:· An overview of marketing and marketing management· Creating a strategic marketing plan· Performing market research· Creating and maintaining customer relationships and customer valueMarketing Management Essentials You Always Wanted To Know is
... Read more

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Hell is for Real

The Event

It Could Happen Tomorrow

Miracle of Israel

Marketing Channel Management

Marketing and Channel Management for Low Brand Equity Firms

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The Balanced Scorecard

Reinventing Talent Management

Spanning Silos

Measuring the Success of Coaching

Complete and Balanced Service Scorecard, A

Marketing Management Essentials You Always Wanted To Know (Second Edition)

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