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Top Series in United States

Showing 1 - 12 of 12 results for “fykaa caan”
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  • Celebrity Fashion Marketing

    Developing a Human Fashion Brand

    by Fykaa Caan, Angela Lee ...
    Series series Mastering Fashion Management
    This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools ... Read more

    $60.99 USD

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  • The Progress Principle

    Using Small Wins to Ignite Joy, Engagement, and Creativity at Work

    by Teresa Amabile, Steven Kramer ...
    What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly.As Teresa Amabile and Steven Kramer explain in The Progress Principle, ... Read more

    $25.19 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Emotional Branding

    The New Paradigm for Connecting Brands to People

    by Marc Gobe ...
    Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... Read more

    $13.99 USD

  • Unconscious Branding

    How Neuroscience Can Empower (and Inspire) Marketing

    by Douglas Van Praet ...
    For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer ... Read more

    $2.99 USD

  • Think Excellence

    Harnessing Your Power to Succeed Beyond Greatness

    by Chaim Y. Botwinick ...
    In this practical guide, an educator shares nine principles aimed at helping readers achieve excellence in their careers and in life.We live in a world that places importance and value on achieving the highest levels of personal, social, and professional performance. Think Excellence was born of a concept used to help motivate others to create a mindset that assesses individual and collective ... Read more

    $8.69 USD or Free with Kobo Plus

  • The Serendipity Mindset

    The Art and Science of Creating Good Luck

    by Christian Busch ...
    Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere.Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Rotman on Design

    The Best on Design Thinking from Rotman Magazine

    Edited by Roger Martin, Karen Christensen ...
    Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer ... Read more

    $44.69 USD

  • Decoding the New Consumer Mind

    How and Why We Shop and Buy

    by Kit Yarrow ...
    Take a glimpse into the mind of the modern consumerA decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply ... Read more

    $16.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Buying In

    The Secret Dialogue Between What We Buy and Who We Are

    by Rob Walker ...
    Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to ... Read more

    $5.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Good Idea. Now What?

    How to Move Ideas to Execution

    by Charles T. Lee ...
    Proven pathways for taking ideas to implementationWe all have ideas—things we want to do or create—but only some of us will do what it takes to see those ideas come to pass. In Good Idea. Now What? readers will discover some of the essential values and principles that guide successful idea-makers, including the leveraging of mixed environments for creativity, working through resistance and ... Read more

    $15.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Experience Effect

    Engage Your Customers with a Consistent and Memorable Brand Experience

    by Jim Joseph ...
    The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book ... Read more

    $6.99 USD

  • Great CEOs and How They Are Made

    The Seven Imperatives

    by John Wilson ...
    WHAT IS A GREAT CEO? Great CEOs are able to achieve success in their personal, family, and business lives. They are able to create an inspiring vision for their company, and effectively communicate that vision across their organization. They know themselves, and understand the motives and competencies of those around them. They are accountable, and know how to foster an environment of ... Read more

    $12.99 USD or Free with Kobo Plus