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  • The Economics of Advertising (RLE Advertising)

    Series series Routledge Library Editions: Advertising
    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.First published in 1934. ... Read more

    $68.99 USD

  • Audiobook

    Prevailing Prayer: What Hinders It? (Unabridged)

    Narrated by Frederic Taylor ...

    Unabridged

    3 hours 14 min

    The two first and essential means of grace are the Word of God and Prayer. These two means of grace must be used in their right proportion. If we read the Word and do not pray, we may become puffed up with knowledge, without the love that buildeth up. If we pray without reading the Word, we shall be ignorant of the mind and will of God, and become mystical and fanatical, and liable to be blown ... Read more

    $4.99 USD

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  • The Fall of Advertising and the Rise of PR

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... Read more

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  • Get New Clients Now: The Top 10 Ways to Attract New Clients

    by Lyn Kelley ...
    New, updated edition 2023. Lyn Kelley, Ph.D, is a certified coach who has been providing seminars, CE courses and consulting for thousands of healthcare providers for over 16 years. Step-by-step guide to implement the 10 best, tried-true-tested and proven methods (each costs less than $100) to promote your practice to a well-pay clientele, in the most cost-effective ways. Here's what you'll get:- ... Read more

    $6.95 USD or Free with Kobo Plus

  • How to do Better Creative Work

    Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you.In fact, you'll see that everyone plays a crucial role in producing creative work that works:What it means to ... Read more

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  • Reality in Advertising

    by Rosser Reeves ...
    Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, ... Read more

    $7.99 USD or Free with Kobo Plus

  • How To Start Your Own Cupcake (or any other kind of) Business

    OKAY HERE’S THE STORY. In November I contracted to write this ebook on How To Start a Cupcake Business. The intent was to be able to offer it for free so you would purchase (insert name here)’s wonderful program that will teach you how to start and run a cupcake business.AFTER BEING PROMISED for several months that I would get paid at the end of December, then the end of January I said F#$% it ... Read more

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  • 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

    Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS!A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE ... Read more

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  • Improve Your Gym Business

    by V.T. ...
    Do you own a gym, or fitness center? Do you have plans to start one? Well congrats, gym can be a very profitable business if you know how to manage it well. This ebook compiles tons of tips from REAL gym owners, sharing their tips about starting and running a successful gym. They share their experiences on marketing, products to sell, membership, recommendation, etc ... If you already own a gym, I ... Read more

    $3.99 USD

  • Brick & Mortar Shopping in the 21st Century

    Edited by Tina Lowrey ...
    This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in ... Read more

    $91.99 USD

  • How to make money online ?

    Making money online is becoming a very popular outlet for many families – with the economicrecession, price inflation and the need to supplement regular income, there certainly is somethingto be said about monetizing all the time spent on Internet. While many people seem to befamiliar with the obvious methods, such as article writing and blogging, there is more to makingmoney online than this. ... Read more

    $13.59 USD