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“fred c ford”

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  • Hoover's Flight Fiasco: The Marketing Campaign That Crashed

    Greed, Loopholes, and the Disastrous Financial Miscalculation in the British Appliance Industry, 1992–1998

    by Fred C. Ford ...
    In 1992, the Hoover company devised what seemed like the ultimate retail promotion: buy a vacuum cleaner, get two free international round-trip flights. It was designed to clear excess inventory. Instead, it triggered the most catastrophic, self-inflicted financial disaster in the history of British marketing. Hoover's Flight Fiasco deconstructs the arrogant mathematical negligence that brought a ... Read more

    $24.99 USD