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Top Series in United States

Showing 1 - 12 of 12 results for “frank absher”
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  • St. Louis Advertising

    by Frank Absher ...
    Series series Images of Modern America
    Mention 'advertising,' and just about everyone thinks of New York's Madison Avenue, long the center of the nation's advertising universe. The reality is that advertising is everywhere and has been almost since the inception of the nation. In St. Louis, for example, two early advertising agencies became major players on the national scene, creating advertising for multinational corporations. ... Read more

    $12.99 USD or Free with Kobo Plus

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  • Scientific Advertising. Illustrated

    by Claude Hopkins ...
    "Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. In this illustrated edition, Hopkins's groundbreaking principles are presented alongside visual interpretations that enhance understanding and engagement. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the ... Read more

    $0.99 USD

  • Hegarty on Advertising

    by John Hegarty ...
    Anyone interested in learning about advertising throughout the world will enjoy reading this book. —ChoiceWhat makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely ... Read more

    $18.99 USD

  • Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money

    by Ace McCloud ...
    Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<... ... Read more

    $3.99 USD or Free with Kobo Plus

  • Ogilvy on Advertising

    by David Ogilvy ...
    A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen ... Read more

    $14.99 USD

  • Advertising

    A Very Short Introduction

    by Winston Fletcher ...
    Series series Very Short Introductions
    How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of ... Read more

    $7.99 USD

  • Unbrandable: How to Succeed in the New Brand Space

    by Adam N. Stone ...
    Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approachThe “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.Yet this is not to say that this demographic always ... Read more

    $15.99 USD

  • Ogilvy on Advertising in the Digital Age

    by Miles Young ...
    From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive ... Read more

    $17.99 USD

  • Marketing Your Massage Business

    by Laura Lander LMT ...
    Marketing Your Massage Business is a manual of very practical ideas for building business and increasing clientele. Written by a successful massage therapist for other dedicated massage therapists who seek success in the profession, this work is a distillation of years of experience with the marketing aspects of developing and sustaining a successful independent massage practice.When Laura Lander ... Read more

    $8.99 USD

  • Technobrands

    How to Create & Use “Brand Identity” to Market, Advertise & Sell Technology Products

    by Chuck Pettis ...
    In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a centuryeverybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokiavery few people know the secrets of branding and how to successfully apply branding.Filled with examples and insights from successful ... Read more

    $3.99 USD

  • Jewish Mad Men

    Advertising and the Design of the American Jewish Experience

    by Kerri P. Steinberg ...
    It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and ... Read more

    $24.99 USD

  • Master Facebook

    20 amazing tips

    by Mobile Library ...
    20 amazing tips to help you become a master user of the biggest social nation.Discover many things you don't know about Facebook and how to use some simple and very useful options.This eBook is also available in a [Design Edition].That one has the same text content, but has an additional very rich design applied in every page.If Design is important to you, we recommend you that version. ... Read more

    $1.99 USD or Free with Kobo Plus