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“emily huggard”

Showing 1 - 12 of 12 results for “emily huggard”
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  • Communicating Fashion Brands

    Theoretical and Practical Perspectives

    by Emily Huggard, Jon Cope ...
    This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful.Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and ... Read more

    $55.99 USD

  • Creating Responsible and Inclusive Fashion Brand Narratives

    Theory and Practice

    Edited by Emily Huggard ...
    This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sustainability in their practices and communication strategies.Drawing on social, consumer, and cultural theories—such as Indigenous dress theory, ... Read more

    $60.99 USD

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  • Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

    by Tim Brown ...
    In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Read more

    $20.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • This is Service Design Thinking

    Basics-Tools-Cases

    Edited by Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Read more

    $28.99 USD

  • Eating the Big Fish

    How Challenger Brands Can Compete Against Brand Leaders

    by Adam Morgan ...
    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... Read more

    $22.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • How to Be a Graphic Designer without Losing Your Soul

    by Adrian Shaughnessy ...
    Published to instant acclaim in 2005, our best selling-áHow to Be a Graphic Designer without Losing Your Soul-áhas become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the ... Read more

    $14.99 USD

  • Design Driven Innovation

    Changing the Rules of Competition by Radically Innovating What Things Mean

    by Roberto Verganti ...
    Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not ... Read more

    $27.99 USD or Free with Kobo Plus

  • Marketing Aesthetics

    The Strategic Management of Brands, Identity, and Image

    by Alex Simonson, Bernd H. Schmitt ...
    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines ... Read more

    $15.99 USD

  • Rotman on Design

    The Best on Design Thinking from Rotman Magazine

    Edited by Roger Martin, Karen Christensen ...
    Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer ... Read more

    $44.99 USD

  • Educating for Creativity

    A Global Conversation

    by Robert Kelly ...
    Bringing creativity into mainstream educational practice has become a mantra among educators. But what does creative practice in education really look like? Take a journey around the globe with educator and artist Robert Kelly to witness innovative creative practice in action, with examples from early childhood to post-secondary levels. Through stories and real-life examples, discover the ... Read more

    $19.99 USD

  • Positioning the Brand

    An Inside-Out Approach

    by Rik Riezebos, Jaap van der Grinten ...
    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning ... Read more

    $70.99 USD

  • Fashion Marketing Communications

    by Gaynor Lea-Greenwood ...
    Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.This textbook for students of fashion design, fashion marketing, ... Read more

    $28.00 USD