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“elwyn cox”

Showing 1 - 12 of 12 results for “elwyn cox”
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  • CIM Coursebook: Project Management in Marketing

    by Elwyn Cox, Matthew Housden, Lynn Parkinson ...
    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained ... Read more

    $61.99 USD

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  • How to Increase Retail Sales: Workbook

    by Romeo Richards ...
    Why should you read this book when there are literally thousands of books on the market about increasing retail sales?If you were to ask sacked Tesco CEO Philip Clarke this question, his response would be, if he knew what is written in this book, he will still have a job.Picture this right…When he took over Tesco, the retailer was the second most profitable retailer in the world and the fourth ... Read more

    $19.97 USD or Free with Kobo Plus

  • Amazon FBA: 7 Successful Products That You Can Sell on Amazon And Gain Over $66,000 in One Year

    by Samuel Davis ...
    Anyone that has been on the internet for any length of time will know the power that Amazon can have in the world for a person to sell and make a sizeable amount of money in the process. The Amazon FBA is one of the tools that people all over the world use with a lot of ease and authority in hopes that they will one day hit the goldmine in terms of the big money items to sell.This book is designed ... Read more

    $6.99 USD or Free with Kobo Plus

  • Museum Marketing

    by Ruth Rentschler, Anne-Marie Hede ...
    Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into ... Read more

    $79.99 USD

  • Gabay's Copywriters' Compendium

    by Jonathan Gabay ...
    Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and ... Read more

    $59.99 USD

  • Marketing Logistics

    by Martin Christopher, Helen Peck ...
    This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases ... Read more

    $73.99 USD

  • Brilliant Pitch

    What To Know, Do And Say To Make The Perfect Pitch

    by Shaun Varga ...
    The author is Chairman and Creative Director of Ingenuity, a highly successful new business consultancy based in the West End. He works closely with many of London's top agencies to help them develop and sharpen their own pitch – from pitching 'cold' to new prospects, through to the final closing pitch.With a background in advertising, video, digital, design and PR agencies, he has worked at a ... Read more

    $10.79 USD

  • Brand New Justice

    by Simon Anholt ...
    Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the ... Read more

    $57.99 USD

  • AdValue

    Edited by Leslie Butterfield ...
    Advalue is organised into four sections, according to where the advertising effect is to be seen:* Company value effects* Business performance effects* Customer effects* Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.The individual authors are leading experts in their fields drawn from the ... Read more

    $62.99 USD

  • Can Sell.... Will Sell

    A Step by Step Guide to Successful Selling for Sales People and Small Business

    by Mike White ...
    We show you how to: Be an effective face to face and social networker Make effective telephone sales calls Conduct productive meetings Make powerful PowerPoint presentations Successfully negotiate and close the deal There are many guide books that support sales people and small business in advising them of what they should do not what to do. CanSellWillSell aims to give you a single reference ... Read more

    $4.99 USD

  • Restaurant Winners

    Plain Talk for Bootstrappers Navigating the Foodservice Industry

    by Mark Radford ...
    Foodservice is a multi-billion dollar industry...one in which most people will fail.Restaurant Winners: Plain Talk for Bootstrappers Navigating the Foodservice Industryoffers a blunt and brutally honest perspective on the realities that soon-to-be entrepreneurs may face. Any perceived glamour will be stripped away here. The author takes you on a personal journey through nearly 20 years owning and ... Read more

    $9.99 USD

  • The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009

    by Isobel Doole, Robin Lowe ...
    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills ... Read more

    $65.99 USD