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  • Propaganda

    Bernays argues that propaganda, when ethically applied, is an essential tool for organizing society and ensuring its smooth functioning. He explains how a small group of people, whom he calls the “invisible government,” wield power over the masses by controlling the flow of information and shaping public perception. Through case studies and historical examples, Bernays demonstrates how propaganda ... Read more

    $0.97 USD or Free with Kobo Plus

  • Audiobook

    Propaganda

    Narrated by Grover Gardner ...

    Unabridged

    4 hours 43 min

    “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward BernaysA seminal and controversial figure in the history of political thought and public relations, Edward Bernays ... Read more

    $16.95 USD

  • Propaganda

    “Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an ... Read more

    $11.59 USD

  • Crystallizing Public Opinion (Original Classic Edition)

    A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into ... Read more

    $4.98 USD or Free with Kobo Plus

  • Propaganda

    A recently edited and revamped reproduction of a 1928 classic, Propaganda, by Edward Bernays. The book discusses how a few chosen people control the minds of millions of people all over the world, using tried-and-true methods of manipulation and control. ... Read more

    $9.95 USD or Free with Kobo Plus

  • Propaganda (Original Classic 1928 Edition)

    The Definitive and Complete Masterwork on Public Relations

    Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Even the most casual reading reveals ... Read more

    $8.69 USD

  • Propaganda

    In Propaganda, Edward Bernays offers a groundbreaking exploration of how public opinion is shaped in modern society. First published in 1928, this influential work argues that the conscious and intelligent manipulation of the habits and opinions of the masses is a central feature of democratic life.Drawing on psychology, politics, and media, Bernays reveals the hidden mechanisms through which ... Read more

    $2.99 USD

  • Crystallizing Public Opinion

    Complete and Original Edition

    The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, ... Read more

    $8.69 USD

  • Audiobook

    Propaganda

    Narrated by Jonathan Quinn ...

    Unabridged

    3 hours 34 min

    A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891 - 1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to ... Read more

    $14.99 USD or Free with Kobo Plus

  • Audiobook

    Crystallizing Public Opinion

    Narrated by Jonathan Quinn ...

    Unabridged

    5 hours 17 min

    A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold ... Read more

    $19.99 USD or Free with Kobo Plus

  • Audiobook

    Propaganda

    Narrated by Jonathan Quinn ...

    Unabridged

    3 hours 34 min

    A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891 - 1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to ... Read more

    $11.59 USD or Free with Kobo Plus

  • The Edward Bernays Reader

    From Propaganda to the Engineering of Consent

    Nicknamed “the father of public relations,” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how corporations and politicians could manipulate public opinion. His seminal 1928 book, Propaganda laid out how propaganda could be used to regiment the ... Read more

    $14.39 USD