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Includes eBooks

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Audiobook

Category Science Of Category Pirates, The

A Below-Deck Look At The Weird Data That Drives Our Decisions And Path Forward

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

27 min

This audiobook is narrated by a digital voice.What if the secret to building legendary businesses, breakout content, and cult-like communities isn’t just in better data—but weirder data? In this bold and refreshingly honest listen, the Category Pirates take you below deck for a behind-the-scenes look at how they analyze strange signals, obsess over subscriber behavior, and use “Category Science” ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.What if the secret to building legendary businesses, breakout content, and cult-like communities isn’t just in better data—but weirder data? In this bold and refreshingly honest listen, the Category Pirates take you below deck for a behind-the-scenes look at how they analyze strange signals, obsess over subscriber behavior, and use “Category Science”
... Read more
Audiobook

Audiobook

How To Make Money In A Recession

5 Steps To Create Demand For Your Product, Service, Or Platform

by Category Pirates, Eddie Yoon,, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

27 min

This audiobook is narrated by a digital voice.When the economy tanks, most companies panic. But the smartest ones create demand. In this powerful guide from the Category Pirates, discover how to thrive—not just survive—during a downturn by designing new categories, elevating perceived value, and winning customer loyalty through radical differentiation. Drawing on lessons from history, fresh case ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.When the economy tanks, most companies panic. But the smartest ones create demand. In this powerful guide from the Category Pirates, discover how to thrive—not just survive—during a downturn by designing new categories, elevating perceived value, and winning customer loyalty through radical differentiation. Drawing on lessons from history, fresh case
... Read more
Audiobook

Audiobook

Runway, Not Retirement

The Creator Capitalist’s Path To Financial Freedom

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

39 min

This audiobook is narrated by a digital voice.Retirement is a trap. Runway is freedom.Most people are taught to save for someday.Smart pirates build a financial runway to start living today.In this audiobook, we show you how to build a financial runway—the time, space, and financial breathing room to create your dream career now, not when your joints give out. This isn’t about quitting work. It’s ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Retirement is a trap. Runway is freedom.Most people are taught to save for someday.Smart pirates build a financial runway to start living today.In this audiobook, we show you how to build a financial runway—the time, space, and financial breathing room to create your dream career now, not when your joints give out. This isn’t about quitting work. It’s
... Read more
Audiobook

Audiobook

Art Of The Quit, The

The 7 Foundational Beliefs You Must Hold Before You Quit Your Job And Get Paid To Be You

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

48 min

This audiobook is narrated by a digital voice.We’ve all heard it before: “Winners never quit.”But that advice is wrong.The Art of the Quit is a blueprint for walking away—not as a failure, but as a founding act of the career you’re meant to design.It’s about leaving behind a job, a title, or a system that no longer fits and building a life where you get paid to be you.In this audiobook, we go far ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.We’ve all heard it before: “Winners never quit.”But that advice is wrong.The Art of the Quit is a blueprint for walking away—not as a failure, but as a founding act of the career you’re meant to design.It’s about leaving behind a job, a title, or a system that no longer fits and building a life where you get paid to be you.In this audiobook, we go far
... Read more
Audiobook

Audiobook

Next 10 Years For Netflix, The

How The Streaming Giant Can Create The Next Giant Film Category

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

44 min

This audiobook is narrated by a digital voice.What’s next for the world’s most iconic streaming company? In this bold, behind-the-scenes analysis, the Category Pirates uncover the hidden opportunities—and looming threats—facing Netflix in the decade ahead. From misguided ventures into gaming to the untapped potential of user-generated storytelling, this audiobook reframes Netflix’s future through ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.What’s next for the world’s most iconic streaming company? In this bold, behind-the-scenes analysis, the Category Pirates uncover the hidden opportunities—and looming threats—facing Netflix in the decade ahead. From misguided ventures into gaming to the untapped potential of user-generated storytelling, this audiobook reframes Netflix’s future through
... Read more
Audiobook

Audiobook

Problem Is Your Problem, The

5 Mistakes People Make When Answering “What Problem Do I Solve?”

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

28 min

This audiobook is narrated by a digital voice.The Problem Is Your Problem explains what it really takes to design and dominate a category. It's all about nailing the problem. If you can frame, name, and claim the right problem, you're not just ahead—you're playing a different game. This mini-book reveals the 5 mistakes people make when answering “What problem do I solve?” and shows you how locking ... Read more

$3.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.The Problem Is Your Problem explains what it really takes to design and dominate a category. It's all about nailing the problem. If you can frame, name, and claim the right problem, you're not just ahead—you're playing a different game. This mini-book reveals the 5 mistakes people make when answering “What problem do I solve?” and shows you how locking
... Read more
Audiobook

Audiobook

Intellectual Capital

5 Ways To Turn Your Knowledge Into Content That Makes Money While You Sleep

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

1 hour 3 min

This audiobook is narrated by a digital voice.Instead of simply applying what you know, Intellectual Capital helps you own (and get paid for) your knowledge.In Intellectual Capital, we explore how to transform your expertise into valuable assets that generate income and impact — without trading your time for money.You’ll learn how:Jimmy Donaldson (Mr. Beast) built an IC empire through YouTube, ... Read more

$6.95 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Instead of simply applying what you know, Intellectual Capital helps you own (and get paid for) your knowledge.In Intellectual Capital, we explore how to transform your expertise into valuable assets that generate income and impact — without trading your time for money.You’ll learn how:Jimmy Donaldson (Mr. Beast) built an IC empire through YouTube,
... Read more
Radical Resilience

How To Be Mission-Driven When The Odds Are Against You

by Eddie Yoon, Katrina Kirsch, Christopher Lochhead ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAs a category designer, you must develop a sense of radical resilience in order to bring about a different future.Hold fast. It means holding tight to the rigging to ride out a storm. You don't let go or give up. You bear down. You stay the course. ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAs a category designer, you must develop a sense of radical resilience in order to bring about a different future.Hold fast. It means holding tight to the rigging to ride out a storm. You don't let go or give up. You bear down. You stay the course.
... Read more
Position Yourself Or Be Positioned

The Personal Category Design Playbook

by Nicolas Cole, Christopher Lochhead, Eddie Yoon ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comHuman beings are not brands.Listen closely...Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comHuman beings are not brands.Listen closely...Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new
... Read more
Living Your Category POV

Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary

by Eddie Yoon, Christopher Lochhead, Nicolas Cole ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comMany years ago, Kraft ran an internal survey.The survey asked the company's top 100 executives which Kraft products they ate. "Which products do you buy a lot of? Which of these products do you love?"Turns out, only 3 of the top 100 executives were ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comMany years ago, Kraft ran an internal survey.The survey asked the company's top 100 executives which Kraft products they ate. "Which products do you buy a lot of? Which of these products do you love?"Turns out, only 3 of the top 100 executives were
... Read more
Category Science 101

How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities

by Eddie Yoon, Nicolas Cole, Christopher Lochhead ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThe entire field of "analysis" (of any kind: habitual, financial, data usage, etc.) is backward-looking. You are analyzing data from the past.The thing is, no one really wants to challenge the past. Not even the smartest people in the most technical ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThe entire field of "analysis" (of any kind: habitual, financial, data usage, etc.) is backward-looking. You are analyzing data from the past.The thing is, no one really wants to challenge the past. Not even the smartest people in the most technical
... Read more
The "Ism Schism"

Why Asian Bias Is Costing Corporate America A Trillion Dollars (The Untold Story of Zoom)

by Eddie Yoon, Christopher Lochhead, Nicolas Cole ...

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comMost people don't know that the man who built Zoom into the world's most-used video conferencing platform, Eric Yuan, is a twinkly-eyed, happiness-obsessed, Asian American immigrant.In 1997, Eric came to Silicon Valley from China despite having his ... Read more

$7.99 USD

To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comMost people don't know that the man who built Zoom into the world's most-used video conferencing platform, Eric Yuan, is a twinkly-eyed, happiness-obsessed, Asian American immigrant.In 1997, Eric came to Silicon Valley from China despite having his
... Read more

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“eddie yoon”

Category Science Of Category Pirates, The

How To Make Money In A Recession

Runway, Not Retirement

Art Of The Quit, The

Next 10 Years For Netflix, The

Problem Is Your Problem, The

Intellectual Capital

Radical Resilience

Position Yourself Or Be Positioned

Living Your Category POV

Category Science 101

The "Ism Schism"

eReaders

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