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Superconsumers

A Simple, Speedy, and Sustainable Path to Superior Growth

by Eddie Yoon ...

Not your average consumer.Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers-they’re superconsumers.Although small in number, ... Read more

$23.99 USD or Free with Kobo Plus

Also available as: Audiobook

Not your average consumer.Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers-they’re superconsumers.Although small in number,
... Read more

Also available as: Audiobook
Audiobook

Superconsumers

A Simple, Speedy, and Sustainable Path to Superior Growth

by Eddie Yoon ...

Narrated by Chris Sorensen ...

Unabridged

4 hours 14 min

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers-they're superconsumers. Although small in number, superconsumers can have an ... Read more

$12.99 USD

Also available as: eBook

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers-they're superconsumers. Although small in number, superconsumers can have an
... Read more

Also available as: eBook
Audiobook

Engineering A Best-Selling Business Book

How to Scale Breakthrough Ideas

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

47 min

This audiobook is narrated by a digital voice.What separates a business book that quietly fades from one that sells millions and shapes entire industries? This audiobook reveals the strategic blueprint behind today’s best-selling business titles. You'll learn how to choose the right category, whether to center your book around your personal brand or a powerful idea, and how to make your content ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.What separates a business book that quietly fades from one that sells millions and shapes entire industries? This audiobook reveals the strategic blueprint behind today’s best-selling business titles. You'll learn how to choose the right category, whether to center your book around your personal brand or a powerful idea, and how to make your content
... Read more
Audiobook

Next 10 Years For Netflix, The

How The Streaming Giant Can Create The Next Giant Film Category

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

44 min

This audiobook is narrated by a digital voice.What’s next for the world’s most iconic streaming company? In this bold, behind-the-scenes analysis, the Category Pirates uncover the hidden opportunities—and looming threats—facing Netflix in the decade ahead. From misguided ventures into gaming to the untapped potential of user-generated storytelling, this audiobook reframes Netflix’s future through ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.What’s next for the world’s most iconic streaming company? In this bold, behind-the-scenes analysis, the Category Pirates uncover the hidden opportunities—and looming threats—facing Netflix in the decade ahead. From misguided ventures into gaming to the untapped potential of user-generated storytelling, this audiobook reframes Netflix’s future through
... Read more
Audiobook

Innovator's Solution, The

The 5-Step Strategy Framework For How Incumbents Survive & Thrive

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

43 min

This audiobook is narrated by a digital voice.The Innovator's Solution shares a 5-stage strategic framework for how established companies can innovate — without following the traditional “disruptive innovation” playbook.We explore the strategic choices that position incumbents not just to compete but to dominate their industries. This includes a break down of the 5-Stage Innovator’s Solution ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.The Innovator's Solution shares a 5-stage strategic framework for how established companies can innovate — without following the traditional “disruptive innovation” playbook.We explore the strategic choices that position incumbents not just to compete but to dominate their industries. This includes a break down of the 5-Stage Innovator’s Solution
... Read more
Audiobook

How To Make Money In A Recession

5 Steps To Create Demand For Your Product, Service, Or Platform

by Category Pirates, Eddie Yoon,, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

27 min

This audiobook is narrated by a digital voice.When the economy tanks, most companies panic. But the smartest ones create demand. In this powerful guide from the Category Pirates, discover how to thrive—not just survive—during a downturn by designing new categories, elevating perceived value, and winning customer loyalty through radical differentiation. Drawing on lessons from history, fresh case ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.When the economy tanks, most companies panic. But the smartest ones create demand. In this powerful guide from the Category Pirates, discover how to thrive—not just survive—during a downturn by designing new categories, elevating perceived value, and winning customer loyalty through radical differentiation. Drawing on lessons from history, fresh case
... Read more
Audiobook

Annual Strategy Planning Trap, The

How To Stop Fighting Over Budget And Start Focusing On Category Dominance

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

37 min

This audiobook is narrated by a digital voice.The Annual Strategy Planning Trap reveals the pitfalls that ensnare too many companies and leaders in short-sighted squabbles, instead of charting a course for category dominance. By understanding the forces that drive our obsession with competition and adopting a mindset of abundance, we can free ourselves to think up new and different futures. With ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.The Annual Strategy Planning Trap reveals the pitfalls that ensnare too many companies and leaders in short-sighted squabbles, instead of charting a course for category dominance. By understanding the forces that drive our obsession with competition and adopting a mindset of abundance, we can free ourselves to think up new and different futures. With
... Read more
Audiobook

Art Of The Quit, The

The 7 Foundational Beliefs You Must Hold Before You Quit Your Job And Get Paid To Be You

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

48 min

This audiobook is narrated by a digital voice.We’ve all heard it before: “Winners never quit.”But that advice is wrong.The Art of the Quit is a blueprint for walking away—not as a failure, but as a founding act of the career you’re meant to design.It’s about leaving behind a job, a title, or a system that no longer fits and building a life where you get paid to be you.In this audiobook, we go far ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.We’ve all heard it before: “Winners never quit.”But that advice is wrong.The Art of the Quit is a blueprint for walking away—not as a failure, but as a founding act of the career you’re meant to design.It’s about leaving behind a job, a title, or a system that no longer fits and building a life where you get paid to be you.In this audiobook, we go far
... Read more
Audiobook

Solving for Churn

How Non-Obvious Bundles and Business Models Reduce Churn, Without Relying On Price

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

43 min

This audiobook is narrated by a digital voice.Solving for Churn is a bold new approach to customer retention and growth. Rather than treating churn as a passive metric, this audiobook redefines it as a signal for strategic transformation. By identifying root causes and reframing churn as a design problem, you’ll discover actionable frameworks to not only reduce customer loss but build loyalty, ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Solving for Churn is a bold new approach to customer retention and growth. Rather than treating churn as a passive metric, this audiobook redefines it as a signal for strategic transformation. By identifying root causes and reframing churn as a design problem, you’ll discover actionable frameworks to not only reduce customer loss but build loyalty,
... Read more
Audiobook

Category Design Scorecard, The

What Kind of Company Are You?

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

18 min

This audiobook is narrated by a digital voice.Not all companies grow the same way—and not all growth creates value. In this bold and data-driven audiobook, the Category Pirates reveal the secret behind why some companies dominate entire industries while others fade into irrelevance: category design. Introducing a powerful five-part scorecard, this guide helps entrepreneurs, executives, and ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Not all companies grow the same way—and not all growth creates value. In this bold and data-driven audiobook, the Category Pirates reveal the secret behind why some companies dominate entire industries while others fade into irrelevance: category design. Introducing a powerful five-part scorecard, this guide helps entrepreneurs, executives, and
... Read more
Audiobook

Innovator's Delusion, The

4 Assumptions That Make "The Innovator’s Dilemma" Dangerous & What To Do Instead

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

39 min

This audiobook is narrated by a digital voice.Disruptive innovation isn't a smart move for established players and category designers.This audiobook dives deep into the fallacy behind Clay Christensen’s “disruptive innovation” strategy.You'll learn why incumbents who follow this advice fail time and time again. (Hint: They don’t introduce any real innovation or fundamentally alter business models) ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.Disruptive innovation isn't a smart move for established players and category designers.This audiobook dives deep into the fallacy behind Clay Christensen’s “disruptive innovation” strategy.You'll learn why incumbents who follow this advice fail time and time again. (Hint: They don’t introduce any real innovation or fundamentally alter business models)
... Read more
Audiobook

Permission To Play

How Category Designers Break Free From Constraints & Unlock Legendary Ideas With Play

by Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch ...

Narrated by Digital Voice Eddie Yoon AI E ...

Unabridged

29 min

This audiobook is narrated by a digital voice.In Permission To Play, we dive into the unexpected origins of iconic creations to show how unstructured play and spontaneous jam sessions lead to innovation.Forget the rigid, scheduled brainstorming sessions.True creativity comes from giving yourself the freedom to experiment and explore ideas without fear of judgment or failure.This mini-book takes ... Read more

$3.99 USD or Free with Kobo Plus

This audiobook is narrated by a digital voice.In Permission To Play, we dive into the unexpected origins of iconic creations to show how unstructured play and spontaneous jam sessions lead to innovation.Forget the rigid, scheduled brainstorming sessions.True creativity comes from giving yourself the freedom to experiment and explore ideas without fear of judgment or failure.This mini-book takes
... Read more

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Recommended For You

“eddie yoon”

Superconsumers

Superconsumers

Engineering A Best-Selling Business Book

Next 10 Years For Netflix, The

Innovator's Solution, The

How To Make Money In A Recession

Annual Strategy Planning Trap, The

Art Of The Quit, The

Solving for Churn

Category Design Scorecard, The

Innovator's Delusion, The

Permission To Play

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“eddie yoon”

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