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“ebster claus”

Showing 1 - 12 of 12 results for “ebster claus”
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  • Store Design and Visual Merchandising, Second Edition

    Store Design and Visual Merchandising, Second Edition

    by Ebster Claus, Marion Garaus ...
    The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you ... Read more

    $8.69 USD

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  • Brainfluence

    100 Ways to Persuade and Convince Consumers with Neuromarketing

    by Roger Dooley ...
    Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to ... Read more

    $15.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • BRAND sense

    Sensory Secrets Behind the Stuff We Buy

    by Martin Lindstrom ...
    In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.Based on the largest study ever conducted on how our five senses affect the creation of brands, ... Read more

    $12.99 USD

  • Website Branding for Small Businesses

    Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community

    by Nathalie Nahai ...
    With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws ... Read more

    $13.99 USD

  • Marketing Communications

    A European Perspective

    by Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh ...
    Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding ... Read more

    $38.89 USD

  • Experiential Marketing

    How to Get Customers to Sense, Feel, Think, Act, Relate

    by Bernd H. Schmitt ...
    Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for ... Read more

    $14.99 USD

  • The Strategic Designer

    Tools & Techniques for Managing the Design Process

    by David Holston ...
    Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity.The design profession has been asking itself some important questions lately:How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in ... Read more

    $2.99 USD

  • Marketing Aesthetics

    The Strategic Management of Brands, Identity, and Image

    by Alex Simonson, Bernd H. Schmitt ...
    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines ... Read more

    $15.99 USD

  • Educating for Creativity

    A Global Conversation

    by Robert Kelly ...
    Bringing creativity into mainstream educational practice has become a mantra among educators. But what does creative practice in education really look like? Take a journey around the globe with educator and artist Robert Kelly to witness innovative creative practice in action, with examples from early childhood to post-secondary levels. Through stories and real-life examples, discover the ... Read more

    $19.99 USD

  • Positioning the Brand

    An Inside-Out Approach

    by Rik Riezebos, Jaap van der Grinten ...
    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning ... Read more

    $70.99 USD

  • Workshop Book, The

    How To Design And Lead Successful Workshops

    by Pamela Hamilton ...
    Based on methods developed - and proven – in business, this highly visual and practical book will show readers how to design, lead and run effective workshops.The tools you need to design and lead successful workshops yourselfWays to enhance the collective intelligence of any team, keeping them focussed and engagedTricks and tips for structuring time to generate maximum productivity in a limited ... Read more

    $13.09 USD

  • Delft Design Guide -Revised edition

    Perspectives- Models - Approaches - Methods

    by Annemiek van Boeijen, Jaap Daalhuizen, Yvo Zijlstra ...
    Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and ... Read more

    $28.49 USD