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Hit Brands

How Music Builds Value for the World's Smartest Brands

by D. Jackson, R. Jankovich, E. Sheinkop ...

Series series Business and Management (R0)
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. ... Read more

$49.99 USD

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
... Read more

Trust Us, We're Experts PA

How Industry Manipulates Science and Gambles with Your Future

by Sheldon Rampton, John Stauber ...

**The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.**We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles ... Read more

$14.99 USD

**The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.**We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles
... Read more
Thinking About Starting a Business?

A Guide on How to Start Your Own Business

by Gary Thomas ...

Why should you go to the trouble of creating a written business plan? There are three major reasons:The process of putting a business plan together, including the thought you put in before beginning to write it, forces you to take an objective, critical unemotional look at your business project in its entirety. The finished product your business plan is and operating told which, properly used, ... Read more

$3.99 USD

Why should you go to the trouble of creating a written business plan? There are three major reasons:The process of putting a business plan together, including the thought you put in before beginning to write it, forces you to take an objective, critical unemotional look at your business project in its entirety. The finished product your business plan is and operating told which, properly used,
... Read more
EVENTS²

How to organize a successful event?

by Kevin Van der Straeten ...

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events, ... Read more

$23.50 USD

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events,
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ICTs and Development

A Study of Telecentres in Rural India

by M. Mukerji ...

Series series Business and Management (R0)
Juxtaposes the global discourse on ICT-D with in-depth case studies on the pattern of access and use of telecentres to draw implications for the possible development trajectories induced by the provision of ICTs in rural hinterlands of India. ... Read more

$49.99 USD

Juxtaposes the global discourse on ICT-D with in-depth case studies on the pattern of access and use of telecentres to draw implications for the possible development trajectories induced by the provision of ICTs in rural hinterlands of India.
... Read more
Humanizing the Web

Change and Social Innovation

by H. Oinas-Kukkonen ...

Series series Business and Management (R0)
Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Presents concepts that will help readers understand why the web evolved as it did, what is going on right now, and what will happen next. ... Read more

$40.99 USD

Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Presents concepts that will help readers understand why the web evolved as it did, what is going on right now, and what will happen next.
... Read more
Crisis Communication in Canada

by Duncan Koerber ...

Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and ... Read more

$35.99 USD

Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and
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PR and Communication in Local Government and Public Services

by John Brown, Pat Gaudin, Wendy Moran ...

Series series PR In Practice
In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and ... Read more

$46.99 USD

In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and
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Innovation and Culture in Public Services

The Case of Independent Living

by Steven DeMello, Peder Inge Furseth ...

Series series Services, Economy and Innovation series
There is a growing trend toward innovation in public services, and the integration of public and private entities in their delivery. This book aims to improve the ability to innovate successfully in large-scale public/private endeavors.The authors develop an underpinning theory of innovation, and extend it to address key issues in public/private collaboration. As an example, they explore the ... Read more

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There is a growing trend toward innovation in public services, and the integration of public and private entities in their delivery. This book aims to improve the ability to innovate successfully in large-scale public/private endeavors.The authors develop an underpinning theory of innovation, and extend it to address key issues in public/private collaboration. As an example, they explore the
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Reputation Management

Revised Edition

by Elearn ...

Series series Management Extra
Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics.Titles in the series:* Business Environment* Change Management* Development for High Performance* Effective Communications* Financial Management* ... Read more

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Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics.Titles in the series:* Business Environment* Change Management* Development for High Performance* Effective Communications* Financial Management*
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Forces of Production

A Social History of Industrial Automation

by David Noble ...

Focusing on the design and implementation of computer-based automatic machine tools, David F. Noble challenges the idea that technology has a life of its own. Technology has been both a convenient scapegoat and a universal solution, serving to disarm critics, divert attention, depoliticize debate, and dismiss discussion of the fundamental antagonisms and inequalities that continue to beset America ... Read more

$73.99 USD

Focusing on the design and implementation of computer-based automatic machine tools, David F. Noble challenges the idea that technology has a life of its own. Technology has been both a convenient scapegoat and a universal solution, serving to disarm critics, divert attention, depoliticize debate, and dismiss discussion of the fundamental antagonisms and inequalities that continue to beset America
... Read more
Strategic Partners

Russian-Chinese Relations in the Post-Soviet Era

by Jeanne Wilson ...

Russia's foreign policy experience in the first post-Soviet decade was marked by disappointments as well as surprising turns. Expectations that Russia would join the Western powers as an equal partner were frustrated, while relations with the People's Republic of China warmed considerably. Today, Russia's relationship with China is an important component of its overall foreign policy orientation, ... Read more

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Russia's foreign policy experience in the first post-Soviet decade was marked by disappointments as well as surprising turns. Expectations that Russia would join the Western powers as an equal partner were frustrated, while relations with the People's Republic of China warmed considerably. Today, Russia's relationship with China is an important component of its overall foreign policy orientation,
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Hit Brands

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Trust Us, We're Experts PA

Thinking About Starting a Business?

EVENTS²

ICTs and Development

Humanizing the Web

Crisis Communication in Canada

PR and Communication in Local Government and Public Services

Innovation and Culture in Public Services

Reputation Management

Forces of Production

Strategic Partners

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