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“duncan koerber”

Showing 1 - 12 of 12 results for “duncan koerber”
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  • Crisis Communication in Canada

    by Duncan Koerber ...
    Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and ... Read more

    $35.09 USD

  • Crisis in a Tweet

    The Rise of the Social Media Crisis

    by Duncan Koerber ...
    Crisis in a Tweet explores the alarming reality that a single social media post can unleash severe consequences for individuals and organizations alike.Unlike traditional emergencies caused by natural disasters or product failures, social media upheaval originates in the digital realm but leads to real world consequences – job losses, reputational harm, and public shame – disproportionate to the ... Read more

    $21.59 USD

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  • Top Secrets for Doing Your Own PR

    by Gini Graham Scott ...
    This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of your PR, using e-books, networking at events, using the social media, and assessing your campaign. ... Read more

    $2.99 USD or Free with Kobo Plus

  • Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business

    The Dynamic Manager Handbooks, #7

    by Dave Donelson ...
    Series Book 7 - The Dynamic Manager Handbooks
    Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company's message beyond traditional advertising."Tune Up Your Publicity Machine" covers the basics of public relations like how to prepare an effective press release and make it appeal to editors as well as where to look in your business for newsworthy topics."Case Study: ... Read more

    $0.99 USD or Free with Kobo Plus

  • The Military and Public Relations – Issues, Strategies and Challenges

    by Col. (rtd) John Adache ...
    Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, ... Read more

    $4.99 USD

  • On Purpose

    Delivering a Branded Customer Experience People Love

    by Shaun Smith, Andy Milligan ...
    Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional ... Read more

    $28.09 USD

  • Managing Challenging Clients

    Building Effective Relationships with Difficult Customers

    by A. Oade ...
    Series series Business and Management (R0)
    Do you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll lose business or take a reputational hit if you don't do so well enough? This book introduces a valuable set of tools through which to build, maintain and manage your client-facing relationships. ... Read more

    $49.49 USD

  • Research in Psychotherapy and Counselling

    by Laco Timulak ...
    "Timulak′s aims, to clarify research and its value for practice, and to alert people to its ′limitations and potential misuse′, have certainly been achieved. This book deserves a place in every professional library and I recommend it to anyone who is interested in understanding more about research" -Therapy Today, May 2009′An authoritative text, providing a first-rate outline of the specific ... Read more

    $78.29 USD

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    by Clarke Caywood ...
    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated ... Read more

    $62.69 USD

  • The Art of Crisis Leadership

    Save Time, Money, Customers and Ultimately, Your Career

    by Rob Weinhold, Kevin Cowherd ...
    In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book holds the key. In his decades on the core executive teams of the Baltimore Police Department, U.S. Department of Justice and for Hall of Famer Cal Ripken Jr., Rob Weinhold learned a basic truism: the ... Read more

    $8.69 USD

  • The Rise of the New East

    Business Strategies for Success in a World of Increasing Complexity

    by B. Simpfendorfer ...
    Series series Business and Management (R0)
    Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment. ... Read more

    $23.79 USD

  • Rumors and Rumor Control

    A Manager's Guide to Understanding and Combatting Rumors

    by Allan J. Kimmel ...
    Series series Routledge Communication Series
    This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which ... Read more

    $79.99 USD